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case study As channel targeting parameters continue to change, the annual World Thrombosis Day Kabloom targeting and campaign strategy is no different. For the 2022 edition of WTD, a large focus was placed on generating engagements, as a way to generate 3rd-party impressions and a rippling impact across highly relevant communities. This approach was in

case study By focusing on key elements of each sponsor’s personalised package, Kabloom was able to generate two high-awareness, digital campaigns to drive visitors to engage with the content before, during, and after the event. By doing so, both sponsors saw a year-on-year growth that exceeded their expectations. By fundamentally focusing on what each sponsor’s

case study The Biomed 2022 Committee approached Kabloom with hopes to reach registration goals and broaden the audience reach for future editions. With 2 months to go, Kabloom developed and implemented an omni-channel digital advertising campaign in record time, which allowed 45 days of active promotion. During this short time span, Kabloom contributed to 17%

case study Kabloom’s 2022 digital marketing registration conversions for one of our long-term clients, EAHAD, increased by 11% compared to 2021, despite clear signs of industry-wide fatigue across virtual-only events. Thanks to a greater emphasis on geo-location targeting outside of Europe, EAHAD 2022 Virtual saw an increase of attendees from locations outside of its usual

case study After 2 years of virtual meetings, the IFA Network partnered with Kabloom to re-engage its existing audiences, while introducing new leads into the marketing funnel for the in-person edition in Berlin. Through research into audience personas, top-performing industry channels, and competitive analysis of related events, the Kabloom team established the unique positioning of

case study A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate engagement around the awareness campaign, while establishing a strong community to advocate the

case study Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times.  The second and third edition of the campaign saw great adversity as covid rates continued to grow. Consequently, the