case study
KABLOOM CSR: BRAND-NEW ADVOCACY DAY ACHIEVES 6.5 MILLION HASHTAG IMPRESSIONS AND 6,500 FOLLOWERS AFTER 3 EDITIONS
A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate engagement around the awareness campaign, while establishing a strong community to advocate the cause for future editions.
Kabloom was initially contracted to manage the social media accounts for 3 months, but through the years, actively broadened its involvement to comprise developing a new website, acquiring a monthly Google Fund, facilitating a social media challenge called the #buttonchallenge, database management, digital advertising, email and affiliated promotions, a webinar series promotion (and more). Such broadening allowed for an optimized and aligned user journey across all communication channels – a key driver of the long-term success attained.
7 months
followers
Organiser
WORD Day
Target audience
Juvenile rheumatic disease patients, friends and family, health providers, specialists, nurses and paediatricians
Objective
Raise awareness that young people get rheumatic diseases too.
Services provided
- 360 marketing package
An incremental 3-year digital and social media advertising plan has allowed for exponential growth across the WORD Day communities and dedicated initiatives:
Strong brand identity and alignment across channels: Having managed all online channels of WORD Day, Kabloom is able to align across all channels from a messaging and branding level, which allows for year-on-year growth and advocacy.
Activating Kabloom’s network of Associations and communities: Having worked on various rheumatology events, Kabloom coordinated cross promotion of key messages through patient groups, emailers, webinar partnerships etc.
In-depth reporting to ensure renewed sponsorship: Kabloom is able to share impact reports of campaigns active during the promotion, demonstrating the value and successes of the day and investment.
