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Years ago, we made a groundbreaking decision to establish a virtual marketing agency that would focus on lead and revenue generation for the B2B events industry.

The heart of what we do lies in working in partnership and a track record of consistently surpassing industry benchmarks and delivering returns. This driving force, combined with the decades of experience of our global team in managing 100s of different events, creates the foundation of excellence our clients can rely on.

Drawing from our own experience of operating in the digital space, we take pride in assisting event organizers and associations to navigate the online environment and transform challenges into growth opportunities.



At Kabloom, we pride ourselves on building strong relationships with our clients while delivering outstanding results.

Our team walks every step of the project life cycle to meet milestones and track targets together. In fact, many of our long-term clients have been working with the same marketing manager for several years, optimizing the growth trajectory and gaining insights into the evolving goals of their organization.

We're always excited to celebrate our successes together and use that momentum to start optimizing for the next event.


To grow audiences and revenues to share knowledge and bring a positive change in the world


We believe in growth - for our clients and as individuals


To look after our planet and communites


Driven by the need to align our work with our principles, we support events and associations that prioritize education, innovation, and community building.

We wanted to build an ethical agency that could respond quickly to changes in an increasingly complex world so we ditched the antiquated corporate structures.

Our culture of autonomy and responsibility empowers our team to perform at their best. We continuously strive to develop the best practices which leads to our own development and, ultimately, the best possible outcomes for our clients.

Our shared passion for marketing and making a positive impact on the world (with some of us working together for over a decade) not only brings continuity to our events but also creates a strong sense of cohesiveness and teamwork.

What you do makes a difference, and you have to decide what kind of difference you want you make.



Meet the Team

Richard Torriani​

Chief Executive Officer​
Elluria Breytenbach

Elluria Breytenbach

Managing Director

My deep connection to Earth as Mother is why I support several nature charities including Tree Sisters and RSPB Bird Protection. Our future also depends on helping those less fortunate than ourselves. I believe in youth development and sponsor a room for a young homeless person at Centre Point, providing them a safe space and an opportunity to make a new start.

Alejandro Hernández​

Director of Marketing Operations

Growing up on an island created a special connection to the sea. I love spending time near, on or in the ocean and enjoy supporting all marine protection efforts – from releasing baby turtles in the Caribbean with the Palace Foundation to fishing out plastic with Gravity Wave – so that all marine life can have a safer environment for growth and sustainability.

Peter Sewell

Digital Advertising Director

In an increasingly interconnected world, I am passionate about helping to facilitate the exchange of knowledge. Whenever possible, I try to donate my time and resources to help manage and run various international educational and charitable online fundraising campaigns.

David van der Walt

Senior Marketing Manager
I support DKMS – a blood donor recruitment centre and stem cell registry working to fight blood diseases. This cause is close to my heart having lost multiple family members to blood cancer. While they are focused on finding a cure, their work of providing support, education and guidance to the family and friends of those directly affected is vital in the greater healing and survival process.

Matias Smecuol

Marketing Manager
I strongly believe in giving back to my community and the democratizing power of education; that´s why I sponsor and dedicate time to a local educational project that facilitates early schooling in vulnerable households and promotes reading in all school-aged children.

Mia Jordaan

Marketing Manager
I always volunteered passionately and happily at Moonprint – Concerts for the Earth. The cause combines two of my favourite things: saving the planet and listening to live music

Zandri Fisher

Marketing Manager

Ben Towse

Marketing Manager
I enjoy working with people and taking a hands-on approach to get directly involved. To this end I have helped build houses with Habitat for Humanity in Kayelitsha, as well as bring a solar-powered cooking initiative to the township. I have also volunteered at the Emasithandane Children’s Organisation, a home for orphans and vulnerable children in Nyanga. I believe that if we each dedicate just a little of ourselves to helping others, we can create meaningful change in the world.

Renette Uys

Marketing Manager

I’ve always been drawn to the wisdom and kindness of our elders. Their life stories hold a wealth of experience, and their smiles hold a lifetime of memories. That’s why supporting Meals on Wheels is so important to me. Knowing my donation goes directly to nourishing an elderly couple in my community fills me with a sense of purpose. It’s a small gesture, but a hot meal can make a world of difference. It’s a way to ensure our seniors aren’t forgotten. In a way, it’s like giving back to all the wonderful grandparents I never had.

Juan-Reece Van Zyl

Marketing Coordinator
I have always had a passion and love for animals and the environment. I support our local non-profit organization, New Beginnings, which rescues and rehabilitates animals. Volunteering and supporting such initiatives are important to me, as I feel that they give animals a voice! I believe that every creature deserves to be treated with kindness and respect, and I will continue to do that for the rights of all animals.
Joshua Kinsey Photo

Joshua Kinsey

Marketing Coordinator

I realized the importance of local communities growing up on a farm in a small town. I learned the power of collaboration and connection which inspired me to contribute to my communities. Back a Buddy is my favorite platform because it allows me to donate to friends, family, and acquaintances. I currently support a small tech business in SA and a charity focused on empowering children. This type of donation empowers me because it proves that we can all make a difference in the world if we work together.

Riccardo Bortolussi

Marketing Coordinator

I firmly believe in achieving remarkable feats through collaboration and compassion. I’m involved in POPUP, an initiative where we set up stalls to give donated clothes to the less fortunate, aiming to provide them with dignity and hope. By accompanying them through the stalls, we engage on a personal level, listening to their stories and sharing empathy.

Clarissa Jacobs

Marketing Administrator

I hold a strong belief in the necessity of protecting our Mother Earth for her invaluable contributions to our lives. This belief drives my passion for advocating for creatures of all sizes, valuing our beautiful natural environment, and prioritizing the welfare of our children and their future. I express this commitment by supporting organizations such as WWF and Greenpeace.

Kabloom employee

Michaela Wagner

Social Media and Content Writer
I am committed to preserving our oceans, safeguarding the welfare of animals, and uplifting the communities that depend on them. I take part in a variety of ocean conservation programmes and community initiatives that promote sustainability, support local businesses, and raise awareness. In addition, I donate to TEARS and the SPCA, two organizations dedicated to rescuing and rehabilitating animals in need.

The Spirit of Kabloom

The Spirit of Kabloom

Our Core Values: Driving Success Together

  • Empowerment Through Freedom and Responsibility: We believe in empowering our team with the freedom to innovate and the responsibility to achieve excellence. This balance is the cornerstone of our creativity and success, encouraging every member to contribute their best.
  • Dedicated to Growth: Our journey is one of constant evolution: We’re committed to growing not just our clients’ businesses, but also our personal and collective capabilities. Every challenge is an opportunity for growth, and we embrace each one with enthusiasm.
  • Unwavering Professionalism and Exemplary Client Service: Professionalism is at our core, guiding our interactions and ensuring we deliver unparalleled client service. Our commitment to excellence defines us and shapes the enduring relationships we build.
  • Integrity in Every Business Endeavor: Conducting business with unwavering integrity is fundamental. We pledge to uphold the highest ethical standards in all our dealings, ensuring transparency and honesty are never compromised.
  • Surpassing Expectations: We’re not satisfied with meeting goals; we aim to exceed them. Our drive for over-performance is what sets us apart, pushing us to deliver exceptional results that surpass expectations.
  • Long-Term Success as Our Commitment: Our vision extends beyond immediate achievements. We’re dedicated to the long-term success of our clients, our team, and our community. This enduring commitment is what fuels our strategies and our work.
  • A Caring United Team: We are a team that truly cares. Belonging here means being part of a supportive community that values each member’s contribution, ensuring a welcoming and nurturing environment for all.

Kabloom is committed to equal proft-sharing in the company.

We give back to the communities where we reside. We use local suppliers, support local artisans and ensure that our gifts are made in a sustainable way. 

We believe that each of us get to vote daily for what we truly stand for and support with where we invest our time and resources.

“Never doubt that a small group of thoughtful, committed citizens can change the world, indeed, its the only thing that ever has.”