Heard it through the grapevine - blog
People First, AI Forward: How Kabloom Is Putting Human Expertise at the Centre of Innovation
The short answer At Kabloom, our philosophy is that AI should strengthen human expertise, not replace it. The goal is not to hand over the thinking, but to give talented people better tools, more space to focus and greater capacity to do their best work. As a Teal organisation,
FAQ: What is Answer Engine Optimisation (AEO)?
FAQ: How does Answer Engine Optimisation (AEO) differ from SEO? And what does this mean for my association? Answer Engine Optimisation, or AEO, is the practice of structuring website content so AI-powered answer engines such as Google AI Overviews, Perplexity, ChatGPT Search and Bing Copilot can understand, extract and cite
FAQ: Scaling Marketing Output Without Overhiring
FAQ: Why should our association partner with a specialized digital agency over a generalist team? Internal association teams and traditional B2B agencies are typically generalists who lack an intimate understanding of complex association governance, PCO alignment, and regulatory compliance. Managing fragmented freelancers or generic agencies adds operational strain while yielding
FAQ: Attracting Younger Healthcare Practitioners
FAQ: How do we attract younger healthcare practitioners to our Congress? Engaging younger healthcare professionals for optimal outcomes To attract early-career researchers to Congress, associations need messaging that speaks to career growth, networking, mentorship, and affordable registration. Personalized content, testimonials, and targeted digital campaigns are more effective than generic promotions
FAQ: Reviving Lapsed Event Attendance
FAQ: How do we win back delegates who haven’t attended our Congress since the pandemic? Strategies for lapsed event attendance To win back lapsed event delegates, associations need more than email campaigns. Personalized messaging, updated programme highlights, exclusive incentives, and remarketing across Google and LinkedIn are proven ways to re-engage
FAQ: Modernizing Association Sponsorship Packages
FAQ: How can our associations drive year-round corporate sponsorship? Understanding the Benefits of Association Sponsorship Packages Traditional corporate sponsorship packages that rely entirely on static logo placements or basic physical booth space are failing to meet the ROI pressures of various partners. Industry sponsors and exhibitors demand direct, measurable engagement
FAQ: Overcoming Plateaued Event Attendance
FAQ: Why is our association’s annual Congress registrations plateauing? Many associations experience a plateau because they rely heavily on their historical CRM database, leading to audience saturation. While past delegates are likely to return, true growth requires reaching net-new international professionals, researchers, and clinicians who are unfamiliar with your brand.
FAQ: Driving International Abstract Submissions & Registrations
FAQ: How to increase international abstract submissions and attendance at our annual Congress? Strategies for international abstract submissions and registrations Associations looking to increase international abstract submissions and registrations need to reach beyond their existing member database. Combining paid search, LinkedIn, and targeted digital campaigns helps attract international researchers earlier,
Email Tracking Rules in France and Italy are changing: What B2B Marketers Need to Know
The short answer: Email tracking rules in France and Italy are changing in 2026. The key deadlines are 14 July 2026 for France and 28 October 2026 for Italy. The changes affect how organisations use tracking technologies to identify whether an individual recipient has opened or interacted with an email. For B2B marketers and event
Multi-year marketing turns a one-off success into a pattern of growth
Strong, well-planned campaigns can absolutely deliver excellent results for a single edition. Many of our partners first come to Kabloom for exactly that: a focused push to grow registrations, abstracts or sponsorship for an upcoming event. Our case studies consistently demonstrate that a multi-year marketing approach replaces short-term goals with long-term growth. By combining business intelligence, audience insight, and performance-led
How digital marketing mitigates risk and turns uncertainty into predictable growth
2026 is set to be a demanding year for associations. As managing director of Kabloom Agency (Elluria Breytenbach), I speak with association leaders who are feeling the strain of longer decision cycles, tighter budgets and rising expectations for every conference. Yet, across regions and sectors, one pattern is clear to Kabloom: when digital marketing is strategic, consistent and data-driven, it
Inside Kabloom: Who We Are and How We Help Associations Grow
Kabloom Agency is a purpose-built marketing partner for leading associations. Founded with the mission to deliver measurable growth and meaningful engagement, Kabloom combines breakthrough creativity, data intelligence and technology to connect, convert and retain members at every stage of their journey. Association-Focused, Results-Driven Association Expertise: Kabloom helps associations reposition their brand,
