Several years ago we decided to take, what was then considered a radical approach, and create an entirely virtual marketing agency designed specifically for the business events industry

The team works as would any other  – some in the same country while other  members are further afield.  Between us we have decades of experience and are able to service clients in all time zones with local and international knowledge.  Many of us have worked together for several years over 100s of projects.

It also means that our packages are remarkably cost effective when compared to standard agencies that do not have the years of optimisation experience – so we are  always delivering results for our clients well above the industry benchmarks.

*In 2020, our long-standing experience in working remotely enabled us to successfully support and guide our clients into the virtual arena on all fronts. This capability turned potential failure into success and in many cases even resulted in expansion.


At Kabloom our culture is focused on driving results while nurturing great relationships with our clients. 

In most cases, our long term clients have been working with the same marketing manager for over 5 years. This not only brings an in-depth understanding of how to grow the event by another 10% each year, but also an understanding of the organisation’s goals as these evolve.

Whether onsite or virtual, we have walked each step of the project life cycle together with our clients, so we know the challenges they experience.

We love sharing in the success and use the momentum to start optimisation for the next edition.

Meet the Team

Richard Torriani

Chief Executive Officer

In an increasingly interconnected world, I am passionate about helping to facilitate the exchange of knowledge. Whenever possible, I try to donate my time and resources to help manage and run various international educational and charitable online fundraising campaigns.

Peter Sewell

Digital Advertising Director

I support DKMS – a blood donor recruitment centre and stem cell registry working to fight blood diseases. This cause is close to my heart having lost multiple family members to blood cancer. While they are focused on finding a cure, their work of providing support, education and guidance to the family and friends of those directly affected is vital in the greater healing and survival process.

David van der Walt

Marketing Manager

My passion for creating meaningful connections originated from organising multiple events since I was a teenager. The turning point that sparked my moment of realisation was through AIESEC, a global youth-led movement that focuses on promoting and developing youth leadership through international exchange of networking and learning opportunities.

Ethan Ng

Marketing Manager

People and planet! Every product we purchase has an environmental footprint, everything we make has an impact on the planet. Ultimately I hope we can create a world where the products we use do not harm us, our communities, or our planet. Help our bodies and planet to heal-th.

Kayla Fouche

Marketing Coordinator

Elluria Breytenbach

My deep connection to Earth as Mother is why I support several nature charities including Tree Sisters and RSPB Bird Protection. Our future also depends on helping those less fortunate than ourselves. I believe in youth development and sponsor a room for a young homeless person at Centre Point, providing them a safe space and an opportunity to make a new start.

Elluria Breytenbach

Chief Marketing Officer

Bianca van Niekerk

I believe knowledge is power! I have always wanted to be a woman of influence, having a positive influence on the youth of today. I became involved in a youth non-profit organisation called Riverside, allowing me to help young adults navigate life and prepare them for the working world. The more you know, the more you grow!

Bianca van Niekerk

Head of Business Development

I strongly believe in giving back to my community and the democratizing power of education; that´s why I sponsor and dedicate time to a local educational project that facilitates early schooling in vulnerable households and promotes reading in all school-aged children.

Matias Smecuol

Marketing Manager

I always volunteered passionately and happily at Moonprint – Concerts for the Earth. The cause combines two of my favourite things: saving the planet and listening to live music

Mia Jordaan

Jnr Marketing Manager

I enjoy working with people and taking a hands-on approach to get directly involved. To this end I have helped build houses with Habitat for Humanity in Kayelitsha, as well as bring a solar-powered cooking initiative to the township. I have also volunteered at the Emasithandane Children’s Organisation, a home for orphans and vulnerable children in Nyanga. I believe that if we each dedicate just a little of ourselves to helping others, we can create meaningful change in the world.

Ben Towse

Marketing Coordinator

My passion for creating meaningful connections originated from organising multiple events since I was a teenager. The turning point that sparked my moment of realisation was through AIESEC, a global youth-led movement that focuses on promoting and developing youth leadership through international exchange of networking and learning opportunities.

Alejandro Hernandez

Growing up on an island created a special connection to the sea. I love spending time near, on or in the ocean and enjoy supporting all marine protection efforts – from releasing baby turtles in the Caribbean with the Palace Foundation to fishing out plastic with Gravity Wave – so that all marine life can have a safer environment for growth and sustainability.

Alejandro Hernández

Global Snr Marketing Manager

My passion for marketing was initially sparked through my involvement in a student-led non-profit initiative called Blue Palm, which focuses on helping disadvantaged youths within the community.

Tatiana Prelorenzo

Marketing Manager

I strongly believe that children are the future, and because of this, I support the Santa Showbox Project. As a family, we work together filling shoeboxes with personalised gifts of essential items and treats for underprivileged children throughout South Africa and Namibia. Working with my family on this initiative teaches them the values of giving back to the community; one child helping means one less child goes hungry in a world full of plenty.

Candice Le Roux

Marketing Manager

My aim is to leave a positive footprint on the planet and to pass this on to the next generation. I believe in the power of sustainable marketing and changing the views of consumers for the better. On a weekly basis, I help a few underprivileged local businessmen with their marketing efforts and sourcing local and affordable materials. 
“The greatest threat to our planet is the belief that someone else will save it.” -Robert Swan

Kyle Basnett

Sponsor Marketing

I have always had a passion and love for animals and the environment. I support our local non-profit organization, New Beginnings, which rescues and rehabilitates animals. Volunteering and supporting such initiatives are important to me, as I feel that they give animals a voice! I believe that every creature deserves to be treated with kindness and respect, and I will continue to do that for the rights of all animals.

Juan-Reece Van Zyl

Marketing Coordinator

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