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FAQ: Why is our association’s annual Congress registrations plateauing? Many associations experience a plateau because they rely heavily on their historical CRM database, leading to audience saturation. While past delegates are likely to return, true growth requires reaching net-new international professionals, researchers, and clinicians who are unfamiliar with your brand. By shifting from database retention […]

The short answer: Email tracking rules in France and Italy are changing in 2026.  The key deadlines are 14 July 2026 for France and 28 October 2026 for Italy.  The changes affect how organisations use tracking technologies to identify whether an individual recipient has opened or interacted with an email. For B2B marketers and event organisers, this could mean reviewing

Strong, well-planned campaigns can absolutely deliver excellent results for a single edition. Many of our partners first come to Kabloom for exactly that: a focused push to grow registrations, abstracts or sponsorship for an upcoming event.  Our case studies consistently demonstrate that a multi-year marketing approach replaces short-term goals with long-term growth. By combining business intelligence, audience insight, and performance-led ad spend, we build each

2026 is set to be a demanding year for associations. As managing director of Kabloom Agency (Elluria Breytenbach), I speak with association leaders who are feeling the strain of longer decision cycles, tighter budgets and rising expectations for every conference. Yet, across regions and sectors, one pattern is clear to Kabloom: when digital marketing is strategic, consistent and data-driven, it can turn that pressure into

Video remains one of the most powerful tools in digital marketing. Yet for many associations and B2B event marketers premium video placements have often been out of reach either too expensive or too complex to manage. That is changing with the resurgence of in-banner video (IBV)  IBV isn’t new but it has become more widely