Blog

Thanks to Kabloom’s sponsor boost packages, exhibitors’ reliance on often vague ROI and insights based on business cards and badges is a problem of the past.  Over the last few years Kabloom has partnered with both the event and its sponsors to provide hard data that expands audiences and achieves measurable results.   Sponsors and partners …

When innovation meets digital reach — Boosting symposium attendance and booth interest Read More »

Contrary to widespread belief, social media has evolved beyond just networking platforms and has become a cost-effective and impactful channel for creating brand trust and return on investment.  Kabloom hones its archive of industry and audience insights to align with the needs and values of its clients’ communities. We’ve grown social communities by 880% after …

How to Grow Your Social Media Community for Delegate Acquisition Read More »

Over the past year, event organisers have had to bring their educational goals to life while adapting to the challenges associated with shifting in-person events to virtual platforms. While the shift to virtual has allowed for a broadened reach of essential findings across various fields, it is challenging to create the same atmosphere and attendee …

How to Level-Up your social media presence during virtual events Read More »

We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1 Marketing is too expensive MYTH #2 I have a website, so I am digital enough MYTH #3 I have a marketing department, I don’t need an external team FACT: On average, only 40 additional delegates will cover the …

Marketing myths and how they are damaging your event Read More »

In the same way that search engines gained huge popularity during and after the initial Internet boom of the 1990s, social media platforms have experienced similar exponential growth in the last couple of decades. Studies suggest that although each of us typically spends 6.5 hours online daily, some 35% of this time is consumed engaging …

The new business role of social media Read More »

While association events are often about the scale of content it offers, or how impressive its speaker line-ups are, the reality is that the number of attendees it draws in is the real barometer of success for organisers. Yet, even for the most seasoned professional, this is often a huge challenge to overcome. We take …

Challenges Associations Face Attracting Attendees Read More »

Covid-19 caused considerable disruption in the meetings industry and provided the impetus for a much-needed evolution. There are many aspects of in-person events that cannot be replicated digitally and the demand for human interaction will always be a hallmark of our society. In-person events have a significant impact on achieving business outcomes Face-to-face events will …

The Future of Events is Omnichannel Read More »

Lead Generation is a major milestone in the marketing funnel. For the congress industry, this is the point at which a potential attendee finally leaves their personal details (so that they can be contacted directly) or submits an abstract or scientific paper. We use a holistic approach to gently nurture potential prospects to reach this …

Lead Generation Steps to Success Read More »

By engaging in a multiple channel approach to lead nurturing and congress delegate registration, we are able to inform and educate potential participants about any event repeatedly and unobtrusively. This holistic mass exposure approach is an extremely powerful tool for enhancing brand awareness. Initial engagement with a congress website can come about in several ways: …

Multiple Channel Approach – Digital Advertising Read More »