admin_bloom, Author at Kabloom Agency

Email Tracking Rules Are Changing in France and Italy: What B2B Marketers Need to Know

Email Tracking Rules in France and Italy are changing: What B2B Marketers Need to Know

The short answer: Email tracking rules in France and Italy are changing in 2026. The key deadlines are 14 July 2026 for France and 28 October 2026 for Italy. The changes affect how organisations use tracking technologies to identify whether an individual recipient has opened or interacted with an email. For B2B marketers and event organisers, this could mean reviewing […]

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Celebrating a decade-long partnership milestone that has supported EAHAD through growth, change and continued community engagement

Case study / admin_bloom

CASE STUDY 0 % Contribution to website traffic 0 % Average email open rate (double industry standard) 0 M+ Digital advertising impressions across multiple platforms K+ Digital ad clicks across multiple channels 10 YEARS, ONE SHARED JOURNEY AUDIENCE Haematologists: clinicians, researchers, nurses, allied healthcare professionals and members of the bleeding disorders community OBJECTIVE Increasing awareness

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EFORT – Growing new segment registrations by 125% through strategic audience expansion

Case study / admin_bloom

CASE STUDY 0 % Growth in registrations from new segments 0 % Total contribution to registrations 0 % Total website traffic % Total contribution to abstract submissions EXPANDING EFORT’S REACH AUDIENCE Orthopaedic and trauma surgeons, healthcare professionals and researchers across Europe and international markets OBJECTIVE Expand EFORT’s reach by attracting high-intent healthcare professionals and driving

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Driving abstract-focused ad conversions resulting in 60% of submissions for EPA 2026

Case study / admin_bloom

CASE STUDY 0 % Total contribution to abstracts (16+ than previous year) 0 % Total contribution to registrations (7% of these registrations covered marketing investment) 0 % Average emailer open rate (industry average 18-22%) M+ Digital advertising impressions across channels ABSTRACT TO REGISTRATION JOURNEY AUDIENCE Psychiatrists, mental health professionals involved in clinical practice, research, and

Driving abstract-focused ad conversions resulting in 60% of submissions for EPA 2026 Read More »

Multi-channel strategy drives 64% of registrations for the Conference on College Composition & Communication

Case study / admin_bloom

Find out how a well-executed multichannel strategy drove 64% of total registrations for the Conference on College Composition & Communication

Multi-channel strategy drives 64% of registrations for the Conference on College Composition & Communication Read More »

Stable ad-serving system automates changes across ANA website

Case study / admin_bloom

CASE STUDY 0 X+ CTR Compared to market benchmark 0 Sponsored campaigns in 2025 0 M+ Impressions per month In-house campaigns since 2023 TRIPLING BENCHMARKS AUDIENCE All ANA website visitors OBJECTIVE Streamline website ad management, improve ad performance, increase revenue SERVICES End-to-end ad-serving system implementation, including initial counselling, campaign set-up, ads daily management and reporting

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Multi-year marketing turns a one-off success into a pattern of growth

Blog / admin_bloom

Strong, well-planned campaigns can absolutely deliver excellent results for a single edition. Many of our partners first come to Kabloom for exactly that: a focused push to grow registrations, abstracts or sponsorship for an upcoming event. Our case studies consistently demonstrate that a multi-year marketing approach replaces short-term goals with long-term growth. By combining business intelligence, audience insight, and performance-led ad spend, we build each

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Responsive ads drive 160% surge in Google clicks for NCTE 2025

Case study / admin_bloom

CASE STUDY 0 % Increase in registration conversions compared to 2024 0 % Convention website traffic 0 M+ Digital advertising impressions across multiple platforms K Digital ad clicks APAPTIVE PERFORMANCE AUDIENCE Educators, administrators and decision-makers across the USA OBJECTIVE Drive registrations, boost website traffic and enhance audience engagement for the NCTE 2025 Convention SERVICES Multi-channel

Responsive ads drive 160% surge in Google clicks for NCTE 2025 Read More »

How digital marketing mitigates risk and turns uncertainty into predictable growth

Blog / admin_bloom

2026 is set to be a demanding year for associations. As managing director of Kabloom Agency (Elluria Breytenbach), I speak with association leaders who are feeling the strain of longer decision cycles, tighter budgets and rising expectations for every conference. Yet, across regions and sectors, one pattern is clear to Kabloom: when digital marketing is strategic, consistent and data-driven, it can turn that pressure into

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Inside Kabloom: Who We Are and How We Help Associations Grow

Blog / admin_bloom

Kabloom Agency is a purpose-built marketing partner for leading associations. Founded with the mission to deliver measurable growth and meaningful engagement, Kabloom combines breakthrough creativity, data intelligence and technology to connect, convert and retain members at every stage of their journey. Association-Focused, Results-Driven Association Expertise: Kabloom helps associations reposition their brand, broaden their reach and deliver

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Strategic audience activation drives a 7x return for 14WCC

Case study / admin_bloom

CASE STUDY 0 x Return on digital marketing investment 0 % Registrations supported by paid activities 0 % Website traffic generated by digital advertising M+ Digital advertising impressions across channel RESULTS DRIVEN AUDIENCE Global chamber leaders, trade experts, business representatives, and policymakers OBJECTIVE Increase reach, registrations, and contribution to congress revenue through targeted digital advertising,

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1 in 3 registrations for APDW 2025 generated from Kabloom digital marketing

1 in 3 registrations for APDW 2025 generated from digital marketing

Case study / admin_bloom

CASE STUDY 0 % Contribution towards registrations (Double the impact vs. previous edition) 0 % Website traffic from digital marketing 0 % Emailer open rate. More than double industry standard M Digital advertising impressions across channel DOUBLING IMPACT AND RESULTS AUDIENCE Medical professionals across Asia-Pacific with a focus on gastroenterology, hepatology and digestive health. OBJECTIVE

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