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The Power of Personalization

The Power of Personalization

In the ever-evolving landscape of digital marketing, event professionals are on a perpetual quest for innovation—to captivate, engage, and provide memorable experiences to their attendees. The emergence of artificial intelligence (AI) and machine learning technologies marks a pivotal shift in how we plan, execute, and experience events. This isn’t just about enhancing operational efficiency; it’s […]

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Trade show ROI guide

Measuring the ROI of Digital Marketing for Trade Shows: A Guide to Maximize Your Investment

Event marketing at trade shows presents a prime opportunity to engage with potential clients, drive lead generation, and elevate your brand’s visibility. Yet, with substantial investments in booth design, travel, and staff, it’s essential to employ ROI tracking to gauge the true effectiveness of your trade show marketing initiatives. Return on Investment (ROI) of your

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Navigating Digital Marketing Landscapes: A Blueprint for Association Success

Navigating Digital Marketing Landscapes: A Blueprint for Association Success

Associations today face a multifaceted challenge: generating substantial revenue amidst declining memberships and the need for diversification in revenue streams. The crucial role of digital marketing becomes evident as we delve into the strategic approaches that have led to remarkable success stories, such as Kabloom’s astonishing 11,100% ROAS and the broader industry insights provided by

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Impact of Artificial Intelligence: Adapting to LinkedIn’s Discontinuation of Lookalike Audiences

Impact of Artificial Intelligence: Adapting to LinkedIn’s Discontinuation of Lookalike Audiences

Introduction: As the digital marketing landscape continuously evolves, staying informed and adaptive is crucial for success. A significant change is on the horizon for marketers utilizing LinkedIn’s advertising platform. Effective February 29, 2024, LinkedIn will discontinue its lookalike audiences feature, a tool many of us have relied on to expand our reach and connect with

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ROAS

Kabloom’s Strategic Impact: 11,100% Return on Ad Spend

Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph sets a new standard in the field of digital marketing.​ ​Beyond financial

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Leveraging a Quick and Effective SEO Strategy for Association Websites

Leveraging a Quick and Effective SEO Strategy for Association Websites

The Digital Imperative for Associations After many years in the digital marketing industry, I’ve learned that change is the only constant. Adapting to the digital landscape is not just a choice but a necessity for associations. Effective Search Engine Optimization (SEO) is at the heart of this adaptation. Today, I want to share a streamlined

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5 Strategies to Amplify Revenue Generation for U.S. Associations through Digital Marketing

5 Strategies to Amplify Revenue Generation for U.S. Associations through Digital Marketing

Wondering how to craft a potent digital marketing strategy tailored for U.S. associations? Consider the following five strategies to fortify your approach and drive revenue: Optimize Member Experience through Performance Marketing: In U.S. associations, performance marketing is pivotal in refining the member journey. By incessantly enhancing metrics like member acquisition, retention, and upsells, associations can

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ISTH Annual Congress: Sustained Growth and Enhanced Sponsor Engagement

ISTH Annual Congress: Sustained Growth and Enhanced Sponsor Engagement

Across five editions, Kabloom has been pivotal in driving ISTH’s growth, focusing on digital-only campaigns that on average yielded a 2000% ROI. In 2023, despite visa backlogs, the campaign converted 17.8% of total registrations, affirming strategic marketing efficiency.​ ​In 2019, we laid the groundwork with an impressive 2064% ROI and a solid 17.5% contribution to total registrations. The transition to

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From Inbox to Impact: Mastering Email Marketing for B2B Event Success

At Kabloom, we consistently exceed industry open rate benchmarks, including an unprecedented 80% for specialised and targeted messaging. Moreover, we understand that email marketing can account for anywhere between 30% to 50% of registrations for B2B events. Harnessing the power of email marketing is paramount in achieving success for your event. We will explore proven

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Harnessing Digital Power for USA-Based Associations: Driving Engagement and Revenues Through Strategic Digital Marketing

In the age of digital ubiquity, associations, especially those based in the USA, are at a pivotal juncture. The digital domain, rich with opportunities, demands a strategic approach to harness its potential truly. Dave Chaffey’s article, “10 Reasons You Need a Digital Marketing Strategy in 2023,” provides invaluable insights. As associations strive to deepen ties

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