FAQ: Do associations need to update their entire website to improve visibility in AI-powered search (AEO)? No. Start with the pages that matter most to your association: congress registration, membership and your most-read guide. Checking one page at a time is enough to see where you stand. AEO works page by page, so an improvement
FAQ: Do associations need to optimise their whole website for AEO? Read More »
FAQ: What is Answer Engine Optimisation (AEO) and why should associations care? AEO (Answer Engine Optimisation) is making sure AI tools like ChatGPT can find and recommend your association. When delegates, members and sponsors ask AI a question, they get one answer instead of a list of links. AEO helps make sure that answer points
FAQ: Why should associations care about Answer Engine Optimisation (AEO)? Read More »
CASE STUDY 200 % More visits to the landing page 2 ND Ranked most-attended symposium, up from 4th in the previous edition 1.5 M Ad impressions in under 4 weeks, maximising visibility and engagement DOUBLING SYMPOSIA ENGAGEMENT AND ATTENDANCE THE CHALLENGE With multiple symposia competing for attendees, our sponsor needed to rise above the noise.
Sponsor boost: From 4th to 2nd most-attended symposium Read More »
CASE STUDY 79 % Tracked registration clicks from digital marketing 85 % Registration-page users from digital channels 68 % Website traffic contribution 43 % Average email open rate (industry standards 18-22%) HIGH-INTENT FUNNEL EFFICIENCY AUDIENCE Ophthalmology experts, innovators, investors and medtech leaders advancing eye care innovation OBJECTIVE Increase registrations by attracting relevant audiences and strengthening
The short answer A recent NP Digital survey of 100 companies ranks focusing on new topics (84%) as the top driver of better content performance, with audience understanding and segmentation (34%) near the bottom. For associations, that order should be read in reverse. The survey measured what marketers say explains an improvement, not what caused it,
Is your associations prioritizing content volume over audience relevance? Read More »
CASE STUDY 50 % 1 in 2 registrations from digital marketing 59 % Contribution to abstract submissions (Congress beat abstract target by 25%) 49 % Website traffic from digital advertising 45 % Average email open rate (double industry standards) BREAKING RECORDS AUDIENCE Clinical nutrition and metabolism professionals, nurses, researchers, clinicians and healthcare specialists worldwide OBJECTIVE
The short answer RaaS, or Results as a Service, is a model where an association buys a defined result and the partner delivering it carries part of the financial consequence of whether it arrives. The fee moves with a number agreed before the work starts, not with the hours billed. AI is driving the shift. When
What is RaaS: Results as a Service? Read More »
Google’s Universal Commerce Protocol lets AI agents register, renew and pay for buyers. Here’s how associations can get agent-ready this quarter.
Is your association ready for AI agents that buy? Read More »
CASE STUDY 60 % Contribution to registrations 43 % Contribution to abstract submissions 48 % Website traffic from digital advertising 48 % Average email open rate (double industry standards) MAXIMISING CONGRESS PARTICIPATION AUDIENCE Scientists, researchers and young professionals across the molecular life sciences community OBJECTIVE Increase registrations and abstract submissions by engaging high-intent scientific audiences
Driving 60% of registrations for the 50th FEBS Congress Read More »
The short answer Kabloom has launched a free (Answer Engine Optimisation) AEO audit tool for associations that scores any single web page on how easily AI engines such as Google AI Overviews, Perplexity and ChatGPT Search can read, understand and cite it. We built it because association and congress pages were failing to appear in
Why We Built a Free AEO Audit Tool for Associations Read More »
https://kabloom-agency.com/wp-content/uploads/2026/09/ESCRS-2026.mp4
VIDEO – Onsite at a record-breaking ECSRS 2026 Read More »
CASE STUDY 20 % Above registration target 65.7 K Leads from digital ads 45 % Average email open rate (industry average 18-22%) 1.1 M Digital ad clicks to website SURPASSING TARGETS AUDIENCE Event organizers, event planners, and professionals in the event’s industry OBJECTIVE Expand reach, engage prospective attendees and increase registrations for PCMA Convening Leaders
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
