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CASE STUDY 0 % Growth in​ registrations from new segments 0 % Total contribution to​ registrations 0 % Total website traffic % Total contribution to abstract submissions EXPANDING EFORT’S REACH AUDIENCE Orthopaedic and trauma surgeons, healthcare professionals and researchers across Europe and international markets​ OBJECTIVE Expand EFORT’s reach by attracting high-intent healthcare professionals and driving […]

CASE STUDY 0 % Total contribution to abstracts (16+ than previous year) 0 % Total contribution to registrations (7% of these registrations covered marketing investment) 0 % Average emailer open rate (industry average 18-22%) M+ Digital advertising impressions across channels ABSTRACT TO REGISTRATION JOURNEY AUDIENCE Psychiatrists, mental health professionals involved in clinical practice, research, and

CASE STUDY 0 X+ CTR Compared to market benchmark 0 Sponsored campaigns in 2025 0 M+ Impressions per month In-house campaigns since 2023 TRIPLING BENCHMARKS AUDIENCE All ANA website visitors OBJECTIVE Streamline website ad management, improve ad performance, increase revenue​ SERVICES End-to-end ad-serving system implementation, including initial counselling, campaign set-up, ads daily management and reporting

CASE STUDY 0 x Return on digital marketing investment 0 % Registrations supported by paid activities 0 % Website traffic generated by digital advertising M+ Digital advertising impressions across channel RESULTS DRIVEN AUDIENCE Global chamber leaders, trade experts, business representatives, and policymakers OBJECTIVE Increase reach, registrations, and contribution to congress revenue through targeted digital advertising,

CASE STUDY 0 % Contribution towards registrations  (Double the impact vs. previous edition) 0 % Website traffic from digital marketing 0 % Emailer open rate. More than double industry standard M Digital advertising impressions across channel DOUBLING IMPACT AND RESULTS AUDIENCE Medical professionals across Asia-Pacific with a focus on gastroenterology, hepatology and digestive health. OBJECTIVE

CASE STUDY 0 % Contribution towards total registrations 0 % Website traffic from digital marketing 0 % Average emailer open rate M Total impressions across multiple platforms MULTILINGUAL CONVERSION STRATEGY​ AUDIENCE Women’s health and obstetrics professionals and public health experts across Africa, LATAM and Canada​ OBJECTIVE Geo-targeted campaign to drive awareness and conversions across African

CASE STUDY 0 % Contribution towards total registrations 0 % Contribution towards total abstract submissions 0 % Average emailer open rate % Website traffic from digital marketing ONSITE MARKETING MEETS DIGITAL IMPACT AUDIENCE Ophthalmologists, eye surgeons, researchers and industry professionals from Europe and around the world OBJECTIVE Boost registrations and abstracts, culminating in impactful onsite