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PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROAS

PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROAS

Working in close collaboration with the Professional Convention Management Association (PCMA) marketing team for their annual Convening Leaders Conference CL24, Kabloom played a pivotal role in surpassing registration goals.  By leveraging Kabloom’s proprietary data pool of targeted potential delegates, the advertising campaign achieved significant reach and impact by driving over 350,000 visitors to the website.  Through continuous optimization and robust tracking mechanisms, […]

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Digital advertising

Digital Advertising for Sustainability Success: World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25%

In alignment with Kabloom’s commitment to sustainability, the agency partnered with the World Bank Group for the third consecutive year to bolster global registrations for the esteemed Innovate4Climate (I4C) initiative.​ ​The digital advertising campaign successfully drove 80% of website traffic and secured over 60% of event registrations. Kabloom’s content and messaging was aimed at specific

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The Power of Personalization

The Power of Personalization

In the ever-evolving landscape of digital marketing, event professionals are on a perpetual quest for innovation—to captivate, engage, and provide memorable experiences to their attendees. The emergence of artificial intelligence (AI) and machine learning technologies marks a pivotal shift in how we plan, execute, and experience events. This isn’t just about enhancing operational efficiency; it’s

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Trade show ROI guide

Measuring the ROI of Digital Marketing for Trade Shows: A Guide to Maximize Your Investment

Event marketing at trade shows presents a prime opportunity to engage with potential clients, drive lead generation, and elevate your brand’s visibility. Yet, with substantial investments in booth design, travel, and staff, it’s essential to employ ROI tracking to gauge the true effectiveness of your trade show marketing initiatives. Return on Investment (ROI) of your

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Navigating Digital Marketing Landscapes: A Blueprint for Association Success

Navigating Digital Marketing Landscapes: A Blueprint for Association Success

Associations today face a multifaceted challenge: generating substantial revenue amidst declining memberships and the need for diversification in revenue streams. The crucial role of digital marketing becomes evident as we delve into the strategic approaches that have led to remarkable success stories, such as Kabloom’s astonishing 11,100% ROAS and the broader industry insights provided by

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a digital hand touching a sign that represents AI

Impact of AI: Adapting to LinkedIn’s Discontinuation of Lookalike Audiences

Introduction: As the digital marketing landscape continuously evolves, staying informed and adaptive is crucial for success. A significant change is on the horizon for marketers utilizing LinkedIn’s advertising platform. Effective February 29, 2024, LinkedIn will discontinue its lookalike audiences feature, a tool many of us have relied on to expand our reach and connect with

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ROAS

Kabloom’s Strategic Impact: 11,100% Return on Ad Spend

Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph sets a new standard in the field of digital marketing.​ ​Beyond financial

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An illustrated light bulb with SEO-related phrases drawn on it, symbolizing search engine optimization concepts

Leveraging a Quick and Effective SEO Strategy for Association Websites

The Digital Imperative for Associations After many years in the digital marketing industry, I’ve learned that change is the only constant. Adapting to the digital landscape is not just a choice but a necessity for associations. Effective Search Engine Optimization (SEO) is at the heart of this adaptation. Today, I want to share a streamlined

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a stack of coins with plants growing on them, representing growth of U.S. associations

5 Strategies to Amplify Revenue Generation for U.S. Associations through Digital Marketing

Wondering how to craft a potent digital marketing strategy tailored for U.S. associations? Consider the following five strategies to fortify your approach and drive revenue: 1. Optimize Member Experience through Performance Marketing: In U.S. associations, performance marketing is pivotal in refining the member journey. By incessantly enhancing metrics like member acquisition, retention, and upsells, associations

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ISTH Annual Congress: Sustained Growth and Enhanced Sponsor Engagement

ISTH: Kabloom Drives 18% in Registrations Over 5 Editions with 2000% ROI

Across five editions, Kabloom has been pivotal in driving ISTH’s growth, focusing on digital-only campaigns that on average yielded a 2000% ROI. In 2023, despite visa backlogs, the campaign converted 18% of total registrations, affirming strategic marketing efficiency.​ ​In 2019, we laid the groundwork with an impressive 2065% ROI and a solid 18% contribution to total registrations. The transition

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