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Case study

Kabloom's Precision Marketing Boosts PCMA's BEIW Event: 55,000+ Targeted Reach and 6,000 High-Quality Visitors Delivered in under 6 Weeks!

Kabloom’s Precision Marketing Boosts PCMA’s BEIW Event: 55,000+ Targeted Reach and 6,000 High-Quality Visitors Delivered in under 6 Weeks!

Written by the CEO of Kabloom, Richard Torriani. Updated on July 9th, 2024. Working closely with the Professional Convention Management Association (PCMA) for their annual Business Events Industry Week (BEIW), Kabloom played a crucial role in the campaign’s success. The BEIW campaign generated 1.1 million impressions and nearly 6,000 social media engagements, reaching over 55,000 […]

Kabloom’s Precision Marketing Boosts PCMA’s BEIW Event: 55,000+ Targeted Reach and 6,000 High-Quality Visitors Delivered in under 6 Weeks! Read More »

PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROAS

PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROAS

Written by the CEO of Kabloom, Richard Torriani. Updated on June 2nd, 2024. Working in close collaboration with the Professional Convention Management Association (PCMA) marketing team for their annual Convening Leaders Conference CL24, Kabloom played a pivotal role in surpassing registration goals.  By leveraging Kabloom’s proprietary data pool of targeted potential delegates, the advertising campaign achieved significant reach and impact

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Digital advertising

Digital Advertising for Sustainability Success: World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25%

Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024. In alignment with Kabloom’s commitment to sustainability, the agency partnered with the World Bank Group for the third consecutive year to bolster global registrations for the esteemed Innovate4Climate (I4C) initiative. The digital campaign successfully drove 80% of website traffic and secured over

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ROAS

Kabloom’s Strategic Impact: 11,100% Return on Ad Spend

Written by the CEO of Kabloom, Richard Torriani. Updated on June 2nd, 2024.Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph

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ISTH Annual Congress: Sustained Growth and Enhanced Sponsor Engagement

ISTH: Kabloom Drives 18% in Registrations Over 5 Editions with 2000% ROI

Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.Across five editions, Kabloom has been pivotal in driving ISTH’s growth, focusing on digital-only campaigns that on average yielded a 2000% ROI. In 2023, despite visa backlogs, the campaign converted 18% of total registrations, affirming strategic marketing efficiency.​ ​In 2019, we laid the groundwork with an impressive

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International Headache Congress (IHC) 2023 – Seoul, Korea, 14-17 September

Persona segmentation leads to client abstract target exceeded by 42% and registration by 40% in APAC

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.The IHC had not been in the APAC region for several years and their first time in Korea required a digital marketing strategy for the region. Kabloom’s experience in the region, as well as its extensive database of 40,000 GDPR-compliant contacts

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Abstract target surpassed by 50% and half of total registrations driven by digital marketing

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.Kabloom has partnered with MCI Suisse and the International Conference on Prevention & Infection Control (ICPIC) for over 4 editions.  By leveraging innovative marketing strategies and drawing from prior event experiences, the campaign surpassed the initial abstract submission target by an impressive 50% and substantially contributed to

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Kabloom's marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Kabloom’s marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.Kabloom maximized the Federation of Infection Societies Conference in-person and virtual registrations through a two-pronged strategy.  This marketing plan played a pivotal role in generating over 65% of Conference registrations during the Early Bird phase as well as surpassing the registration goal by almost 20% The successful execution of the

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