Case study

Digital advertising

Digital Advertising for Sustainability Success: World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25%

In alignment with Kabloom’s commitment to sustainability, the agency partnered with the World Bank Group for the third consecutive year to bolster global registrations for the esteemed Innovate4Climate (I4C) initiative.​ ​The digital advertising campaign successfully drove 80% of website traffic and secured over 60% of event registrations. Kabloom’s content and messaging was aimed at specific […]

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ROAS

Kabloom’s Strategic Impact: 11,100% Return on Ad Spend

Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph sets a new standard in the field of digital marketing.​ ​Beyond financial

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ISTH Annual Congress: Sustained Growth and Enhanced Sponsor Engagement

ISTH: Kabloom Drives 18% in Registrations Over 5 Editions with 2000% ROI

Across five editions, Kabloom has been pivotal in driving ISTH’s growth, focusing on digital-only campaigns that on average yielded a 2000% ROI. In 2023, despite visa backlogs, the campaign converted 18% of total registrations, affirming strategic marketing efficiency.​ ​In 2019, we laid the groundwork with an impressive 2065% ROI and a solid 18% contribution to total registrations. The transition

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International Headache Congress (IHC) 2023 – Seoul, Korea, 14-17 September

Persona segmentation leads to client abstract target exceeded by 42% and registration by 40% in APAC

case study The IHC had not been in the APAC region for several years and their first time in Korea required a digital marketing strategy for the region. Kabloom’s experience in the region, as well as its extensive database of 40,000 GDPR-compliant contacts and an engaged committee, helped shape the plan for collaboration.​ ​The database

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Abstract target surpassed by 50% and half of total registrations driven by digital marketing

case study Kabloom has partnered with MCI Suisse and the International Conference on Prevention & Infection Control (ICPIC) for over 4 editions.  By leveraging innovative marketing strategies and drawing from prior event experiences, the campaign surpassed the initial abstract submission target by an impressive 50% and substantially contributed to more than half of the registrations.  0 % Contribution to total abstracts​

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Kabloom's marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Kabloom’s marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Kabloom maximized the Federation of Infection Societies Conference in-person and virtual registrations through a two-pronged strategy.  This marketing plan played a pivotal role in generating over 65% of Conference registrations during the Early Bird phase as well as surpassing the registration goal by almost 20% The successful execution of the comprehensive marketing campaign was fine-tuned to maximise targeted, high-frequency cross-channel promotions, which resulted

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Global climate change virtual conference exceeds registration target by 145% in 2022 due to targeted digital advertising based on key personas

A leading global financial organisation approached Kabloom to assist in driving registrations for their annual conference on climate change. Due to the global COVID-19 pandemic, the decision was made to create  the first-ever virtual edition of the event in 2021. Our experience and track record in successfully transitioning digital advertising campaigns for physical events to virtual

Global climate change virtual conference exceeds registration target by 145% in 2022 due to targeted digital advertising based on key personas Read More »