Case study

Global climate change virtual conference exceeds registration target by 145% in 2022 due to targeted digital advertising based on key personas

A leading global financial organisation approached Kabloom to assist in driving registrations for their annual conference on climate change. Due to the global COVID-19 pandemic, the decision was made to create  the first-ever virtual edition of the event in 2021. Our experience and track record in successfully transitioning digital advertising campaigns for physical events to virtual …

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Kabloom digital campaign achieved 40% increase in engagements for World Thrombosis Day

case study As channel targeting parameters continue to change, the annual World Thrombosis Day Kabloom targeting and campaign strategy is no different. For the 2022 edition of WTD, a large focus was placed on generating engagements, as a way to generate 3rd-party impressions and a rippling impact across highly relevant communities. This approach was in …

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Two high-profile sponsors saw over 65% increase in views to their dedicated landing page in comparison to 2021

case study By focusing on key elements of each sponsor’s personalised package, Kabloom was able to generate two high-awareness, digital campaigns to drive visitors to engage with the content before, during, and after the event. By doing so, both sponsors saw a year-on-year growth that exceeded their expectations. By fundamentally focusing on what each sponsor’s …

Two high-profile sponsors saw over 65% increase in views to their dedicated landing page in comparison to 2021 Read More »

Kabloom's 7-week omni-channel campaign for Biomed 2022 achieved 17% website traffic and 10% higher paying registrations, exceeding goals.

7-week marketing activation boosts Bio-Medical Congress registrations by 10%

case study The Biomed 2022 Committee approached Kabloom with hopes to reach registration goals and broaden the audience reach for future editions. With 2 months to go, Kabloom developed and implemented an omni-channel digital advertising campaign in record time, which allowed 45 days of active promotion. During this short time span, Kabloom contributed to 17% …

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Congress attracts most international audience to date thanks to targeted global advertising campaign

case study Kabloom’s 2022 digital marketing registration conversions for one of our long-term clients, EAHAD, increased by 11% compared to 2021, despite clear signs of industry-wide fatigue across virtual-only events. Thanks to a greater emphasis on geo-location targeting outside of Europe, EAHAD 2022 Virtual saw an increase of attendees from locations outside of its usual …

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Kabloom generates 1000% Return On Investment for tax congress

case study After 2 years of virtual meetings, the IFA Network partnered with Kabloom to re-engage its existing audiences, while introducing new leads into the marketing funnel for the in-person edition in Berlin. Through research into audience personas, top-performing industry channels, and competitive analysis of related events, the Kabloom team established the unique positioning of …

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KABLOOM CSR: BRAND-NEW ADVOCACY DAY ACHIEVES 6.5 MILLION HASHTAG IMPRESSIONS AND 6,500 FOLLOWERS AFTER 3 EDITIONS

case study A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate engagement around the awareness campaign, while establishing a strong community to advocate the …

KABLOOM CSR: BRAND-NEW ADVOCACY DAY ACHIEVES 6.5 MILLION HASHTAG IMPRESSIONS AND 6,500 FOLLOWERS AFTER 3 EDITIONS Read More »

Tripled click-through rates for medical advocacy campaign during adversity

case study Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times.  The second and third edition of the campaign saw great adversity as covid rates continued to grow. Consequently, the …

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