Kabloom Boosts ABA TECHSHOW 2025 Revenue by 30% and Converts 1 in 4 Registrations
In celebration of ABA TECHSHOW’s 40th anniversary, the American Bar Association partnered with Kabloom to elevate the 2025 edition through a performance-driven digital advertising campaign, designed to unlock new revenue streams and long-term strategic value. The campaign exceeded expectations, delivering a 30% increase in revenue by effectively converting non-members into paying participants. With nearly 1 in 4 registrations generated directly from paid advertising, significantly expanding the audience beyond the association’s existing database.
Kabloom’s approach combined A/B-tested messaging, audience segmentation, and urgency-led creative to drive awareness and engagement. This resulted in a 70% surge in website traffic and a consistent flow of high-quality conversions, successfully transforming awareness into action. By aligning data-driven performance marketing with a deep understanding of the target audience, Kabloom demonstrated that smart digital strategy doesn’t just boost event registrations, it drives sustainable growth in revenue, engagement, and membership for associations and the industries they represent
Organiser
American Bar Association
Target audience
Solo and small firm practitioners, mid-sized firm practitioners, legal technologists and consultants, and law students
Objective
- Expand reach beyond the current database
- Engage potential attendees with key messaging and benefits
- Build brand awareness through attention-grabbing ads
- Drive website traffic for registrations and more info on ABA TECHSHOW
Services provided
- Multi-channel digital advertising
- Audience segmentation & geo-targeting
- A/B tested messaging and ad creatives
- Performance tracking and strategic reporting
Key strategy for ABA TECHSHOW 2025:
Budget optimisation: Front-loaded media spend during early bird phases to create urgency and drive momentum.
Targeted geo-advertising: Focused on high-value regions to drive localised engagement and increase single-day pass registrations.
Audience expansion: Reached beyond the current database by targeting key professional segments to drive new registrations.
Non-member conversion: Focused on converting non-members, resulting in significant revenue growth and insights for future membership strategies.
Phased campaign approach: Utilised a strategic, month-by-month campaign cycle with targeted messaging to maintain engagement and maximise ROI.
case study
