case study Kabloom’s 2022 digital marketing registration conversions for one of our long-term clients, EAHAD, increased by 11% compared to 2021, despite clear signs of industry-wide fatigue across virtual-only events. Thanks to a greater emphasis on geo-location targeting outside of Europe, EAHAD 2022 Virtual saw an increase of attendees from locations outside of its usual …
case study After 2 years of virtual meetings, the IFA Network partnered with Kabloom to re-engage its existing audiences, while introducing new leads into the marketing funnel for the in-person edition in Berlin. Through research into audience personas, top-performing industry channels, and competitive analysis of related events, the Kabloom team established the unique positioning of …
Kabloom generates 1000% Return On Investment for tax congress Read More »
case study A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate engagement around the awareness campaign, while establishing a strong community to advocate the …
case study Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times. The second and third edition of the campaign saw great adversity as covid rates continued to grow. Consequently, the …
Tripled click-through rates for medical advocacy campaign during adversity Read More »
case study Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x more engagements compared to the healthcare and education industry benchmark. Following the success of the paid and organic promotions across …
3-year social media engagement grows community from 600 – 9,000 Read More »
case study The European Paediatric Rheumatology Congress (PReS 2021) took place virtually in 2021 due to the continued COVID-19 pandemic. Building on the success of the previous virtual edition in 2020 and past experiences of other online-only events, Kabloom implemented a holistic digital marketing strategy focused on driving abstract submissions and registrations. By activating various …
case study A holistic digital advertising strategy was implemented for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. Once the abstract submissions closed, the focus shifted to driving early and late registrations for the …
case study By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event. The campaigns are focused on creating high visibility and generating new leads in order to bolster symposium attendance and virtual booth visits during an online …
Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year Read More »
case study Although the 2020 virtual event was successful, like other committees, the client felt that it was challenging to create the same level of social media engagement as previous in-person events. With the adapted virtual format attendees do not necessarily check their social media accounts since they are streaming content live across their devices. Bearing this mind, a strategy was implemented to focus …
Congress social media content strategy creates in-person atmosphere during virtual event Read More »
case study A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well. We were able to provide one of the sponsors with an innovative digital advertising strategy, allowing them to reach their key …
Innovative digital strategy drives positive engagement with key audience for sponsor Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
