Case study

case study By focusing on key elements of each sponsor’s personalised package, Kabloom was able to generate two high-awareness, digital campaigns to drive visitors to engage with the content before, during, and after the event. By doing so, both sponsors saw a year-on-year growth that exceeded their expectations. By fundamentally focusing on what each sponsor’s […]

case study The Biomed 2022 Committee approached Kabloom with hopes to reach registration goals and broaden the audience reach for future editions. With 2 months to go, Kabloom developed and implemented an omni-channel digital advertising campaign in record time, which allowed 45 days of active promotion. During this short time span, Kabloom contributed to 17%

case study Kabloom’s 2022 digital marketing registration conversions for one of our long-term clients, EAHAD, increased by 11% compared to 2021, despite clear signs of industry-wide fatigue across virtual-only events. Thanks to a greater emphasis on geo-location targeting outside of Europe, EAHAD 2022 Virtual saw an increase of attendees from locations outside of its usual

case study After 2 years of virtual meetings, the IFA Network partnered with Kabloom to re-engage its existing audiences, while introducing new leads into the marketing funnel for the in-person edition in Berlin. Through research into audience personas, top-performing industry channels, and competitive analysis of related events, the Kabloom team established the unique positioning of

case study A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate engagement around the awareness campaign, while establishing a strong community to advocate the

case study Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times.  The second and third edition of the campaign saw great adversity as covid rates continued to grow. Consequently, the

case study Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x  more engagements compared to the healthcare and education industry benchmark. Following the success of the paid and organic promotions across

case study The European Paediatric Rheumatology Congress (PReS 2021) took place virtually in 2021 due to the continued COVID-19 pandemic. Building on the success of the previous virtual edition in 2020 and past experiences of other online-only events, Kabloom implemented a holistic digital marketing strategy focused on driving abstract submissions and registrations.  By activating various digital

case study A holistic digital advertising strategy was implemented for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. Once the abstract submissions closed, the focus shifted to driving early and late registrations for the

case study By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event.  The campaigns are focused on creating high visibility and generating new leads in order to bolster symposium attendance and virtual booth visits during an online