case study

Abstract target surpassed by 50% and half of total registrations driven by digital marketing

Kabloom has partnered with MCI Suisse and the International Conference on Prevention & Infection Control (ICPIC) for over 4 editions.  By leveraging innovative marketing strategies and drawing from prior event experiences, the campaign surpassed the initial abstract submission target by an impressive 50% and substantially contributed to more than half of the registrations. 

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Contribution to total registrations​
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Ads seen by target audience
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Average email open rate


MCI Suisse SA 


International Conference on Prevention & Infection Control​

Target Audience

Healthcare professionals, scholars, nursing staff, and aspiring professionals engaged in infection control, antimicrobial resistance, and environmental surface hygiene management experts.


  • Drive abstract submissions and registrations. ​
  • Engage a global audience for diverse participation.
  • Activate a segmented campaign to enhance physical attendance.
  • Boost participation, especially among French-speaking nurses.

Services provided

  • Website optimization
  • E-mailer campaigns
  • Social media management
  • Digital advertising and remarketing
  • Campaign optimization  and reporting 

The omni-channel digital marketing approach included:

  • Persona identification and targeting achieved increased ad views that led to conversions through a comprehensive cross-channel strategy.
  • Customised marketing messaging that engaged with specific audience segments.
  • Targeted ads during the abstract and registration phases of the marketing campaign, with a primary focus on increasing physical attendance.
  • Social media management which included strategy development, setting up and refreshing of social media accounts, and content creation for Facebook and Twitter.
  • The ongoing editions over several years and the approach to promoting ICPIC 2023, ultimately contributed to the event’s overall success.

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