Kabloom’s marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI
Kabloom maximized the Federation of Infection Societies Conference in-person and virtual registrations through a two-pronged strategy. This marketing plan played a pivotal role in generating over 65% of Conference registrations during the Early Bird phase as well as surpassing the registration goal by almost 20%
The successful execution of the comprehensive marketing campaign was fine-tuned to maximise targeted, high-frequency cross-channel promotions, which resulted in an efficient conversion funnel. Accurate targeting means ad spend goes a lot further, reaches more potential registrants and adds to the registration bottom-line results.
Federation of Infection Societies
Global industry segmentation in infection prevention and control, infectious diseases, clinical microbiology and biomedical science fields based on key personas
- Digital strategy
- Digital advertising
- Social media ad design
- E-mailer campaign
Kabloom helped FIS to find and capture more of its target audience and increase its reach with a multichannel and targeted approach. Kabloom also:
Improved segmentation and targeting: The execution of marketing tactics in combination with segmentation and persona identification strategy has proven highly successful and profitable for the FIS/HIS International Conference.
Optimised channels: to increase the number of attendees and expand the audience to reach a broader group within their segments using various targeted marketing messages.
Successful Conversion Rate Optimization (CRO) implementation to ensure higher revenue and reduce campaign costs.