case study
Kabloom consistently grows conversion rate by 20% over 4 years for annual rheumatology congress
Written by the CEO of Kabloom, Richard Torriani. Updated on June 5th, 2024.
Kabloom has been the core digital marketing provider for APLAR, an Asia-Pacific Congress in rheumatology, for 6 consecutive editions. This year we reported an ROI of 500% for APLAR 2022 after implementing our 360-degree Foundation Package.
Through ongoing optimisation and annual audience analysis, Kabloom has consistently improved the campaign’s conversion rate growth by a minimum of 20% over 4 consecutive editions. This means our reported ROI continues to grow annually, while the cost of acquiring registrants continues to decrease as more data is collected and integrated.
![ALPAR 2022 Congresss Event: Achieving Conversion rate growth with Kabloom](https://kabloom-agency.com/wp-content/uploads/2023/07/Picture1.jpg)
Organiser
APLAR Congress
Target Audience
Rheumatology specialists in Asia-Pacific
Objective
Grow registrations and abstract submissions for the annual congress
Services provided
Ongoing improvements based on past editions have allowed for ongoing conversion rate growth and revenues:
- Refined lead acquisition: Updates to KPI’s of the campaign arose from changes across channels in terms of how audiences are defined, as well as the allocated costs.
- Channel optimization: Audience segments are matched across channels based on past editions to ensure optimal outcomes and conversion rates.
- Cost per acquisition monitoring: Ad spend distribution is continuously re-evaluated to ensure maximum daily spend is allocated when audiences are most likely to make a decision, allowing for lowest cost per conversion and optimizes ROAS.