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Content marketing

Embracing Digital Transformation: The Rise of Content Marketing in Associations

Recently, we’ve witnessed a remarkable shift in the operational dynamics of associations. Despite initial uncertainties in a globally evolving landscape, associations have found a robust ally in technology, particularly digital content marketing. This innovative approach has become a linchpin in crafting member-centric strategies, underlining its critical role in the growth and vitality of associations. The […]

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International Headache Congress (IHC) 2023 – Seoul, Korea, 14-17 September

Persona segmentation leads to client abstract target exceeded by 42% and registration by 40% in APAC

case study The IHC had not been in the APAC region for several years and their first time in Korea required a digital marketing strategy for the region. Kabloom’s experience in the region, as well as its extensive database of 40,000 GDPR-compliant contacts and an engaged committee, helped shape the plan for collaboration.​ ​The database

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Abstract target surpassed by 50% and half of total registrations driven by digital marketing

case study Kabloom has partnered with MCI Suisse and the International Conference on Prevention & Infection Control (ICPIC) for over 4 editions.  By leveraging innovative marketing strategies and drawing from prior event experiences, the campaign surpassed the initial abstract submission target by an impressive 50% and substantially contributed to more than half of the registrations.  0 % Contribution to total abstracts​

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Kabloom's marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Kabloom’s marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Kabloom maximized the Federation of Infection Societies Conference in-person and virtual registrations through a two-pronged strategy.  This marketing plan played a pivotal role in generating over 65% of Conference registrations during the Early Bird phase as well as surpassing the registration goal by almost 20% The successful execution of the comprehensive marketing campaign was fine-tuned to maximise targeted, high-frequency cross-channel promotions, which resulted

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Boost Awareness and Registrations for Your B2B Event with Powerful Video Marketing Techniques

Boost Awareness and Registrations for Your B2B Event with Powerful Video Marketing Techniques

Video marketing has become a pivotal tool in capturing the attention of your target audience, driving engagement and registrations, and boosting revenue. In this blog post, we will delve into the latest video marketing techniques that can help you maximize awareness and registrations for your B2B events, ultimately leading to a successful outcome. Why Video

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Website optimization

Rev Up Your B2B Event Success with Strategic Website Optimization

Whether you’re organizing a small conference, a trade show, or a networking event, maximizing your return on investment (ROI), increasing event registrations, and creating awareness are key objectives. In today’s digital age, one of the most effective ways to achieve these goals is through website optimization. By implementing strategic website optimization, you can drive more

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Teal organisation

Thriving in Change: Exploring the Synergy of the Teal Model and Netflix HR Model in creating an agile and engaged culture

Growing as an online team from day one, Kabloom faced remote work challenges long before the pandemic. I (Elluria Breytenbach) held an unwavering belief that heart-based leadership was the only true solution to creating a cohesive international team, while also serving as a powerful antidote to unhealthy corporate systems.    We embraced the ideology of the

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Leveraging Social Media Analytics for Community Growth

Leveraging Social Media Analytics for Community Growth

In the dynamic world of digital marketing, understanding and utilizing social media analytics stands as a pivotal strategy in fostering community growth. As associations strive to amplify their reach and engagement, delving deep into social media analytics can offer invaluable insights and actionable strategies. This comprehensive guide will explore the various facets of social media

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