CASE STUDY
0
%
Total contribution to abstracts (16+ than previous year)
0
%
Total contribution to registrations (7% of these registrations covered marketing investment)
0
%
Average emailer open rate (industry average 18-22%)
M+
Digital advertising impressions across channels
ABSTRACT TO REGISTRATION JOURNEY
Driving abstract-focused ad conversions resulting in 60% of submissions for EPA 2026
AUDIENCE
Psychiatrists, mental health professionals involved in clinical practice, research, and policy across Europe
OBJECTIVE
Increase abstract submissions and strengthen the conversion journey from early engagement to confirmed registrations
SERVICES
CLIENT PROBLEMS SOLVED
- Positioned abstract submissions as the primary high-intent entry point into the conversion funnel
- Activated campaigns around submission deadlines and extensions to drive urgency and engagement
- Used persona-based targeting and tailored messaging to attract highly relevant audiences
- Strengthened mid-funnel engagement (abstract → registration) through remarketing and sequential messaging
