A decade-long digital partnership powered record attendance and helped exceed the abstract target by 25% for ESPEN 2026
CASE STUDY
1 in 2 registrations from digital marketing
Contribution to abstract submissions (Congress beat abstract target by 25%)
Website traffic from digital advertising
Average email open rate (double industry standards)
BREAKING RECORDS
A decade-long digital partnership powered record attendance and helped exceed the abstract target by 25% for ESPEN 2026
AUDIENCE
Clinical nutrition and metabolism professionals, nurses, researchers, clinicians and healthcare specialists worldwide
OBJECTIVE
Increase Congress registrations and abstract submissions while engaging ESPEN’s global community throughout the delegate journey
SERVICES
KEY STRATEGY
- Integrated paid media, email, social and push notifications across the delegate journey
- Activated campaign phases aligned with abstract deadlines, registration milestones and program highlights
- Tailored program campaigns to scientific interests and priority audience segments
- Sustained engagement through organic social, milestone communications and onsite activity
How Kabloom helped ESPEN 2026 reach record attendance
The European Society for Clinical Nutrition and Metabolism (ESPEN) congress engages clinical nutrition and metabolism professionals, nurses, researchers and clinicians worldwide. For ESPEN 2026, the goals were to grow registrations and abstract submissions while engaging ESPEN’s global community throughout the delegate journey.
What we did
Kabloom ran multi-channel digital advertising, email marketing with database activation, social media management, website creation and management, and optimization with performance reporting. Paid media, email, social and push notifications worked together across the delegate journey, with campaign phases aligned to abstract deadlines, registration milestones and program highlights.
The results
ESPEN 2026 reached record attendance. Digital marketing delivered one in two registrations and 59% of abstract submissions, helping the congress beat its abstract target by 25%. Digital advertising brought 49% of website traffic, and emails averaged a 45% open rate, double the industry standard.
Why it worked
A decade-long partnership means the campaign knows the community. It engages people all year, not only when registration opens.
FAQ
How can a medical society keep its community engaged all year?
Run campaigns between congresses, not only before them. Kabloom has worked with ESPEN for a decade, engaging its community across the full delegate journey. For ESPEN 2026, that helped deliver record attendance and half of all registrations.
How can an association grow membership with digital marketing?
Start with the audience your conference already reaches. Kabloom builds personas from event and campaign data, then runs year-round campaigns that move those professionals from attending to joining. Because we track every conversion, you can see which channels bring in new members and where to spend next.
