Precision-targeted digital marketing accelerates 30% registration growth for ESCRS iNovation® Day 2026
CASE STUDY
Tracked registration clicks from digital marketing
Registration-page users from digital channels
Website traffic contribution
Average email open rate (industry standards 18-22%)
HIGH-INTENT FUNNEL EFFICIENCY
Precision-targeted digital marketing accelerates 30% registration growth for ESCRS iNovation® Day 2026
AUDIENCE
Ophthalmology experts, innovators, investors and medtech leaders advancing eye care innovation
OBJECTIVE
Increase registrations by attracting relevant audiences and strengthening engagement from initial discovery through to registration intent
SERVICES
KEY STRATEGY
- Integrated paid media, email, social and push notifications to guide audiences from awareness to registration
- Activated six campaign phases around innovation showcases and registration deadlines to sustain momentum
- Tailored messaging for key audiences and promoted combined Congress offers to boost registrations
- Leveraged website engagement and registration-click data to refine targeting and strengthen conversions
How Kabloom drove 30% registration growth for ESCRS iNovation® Day 2026
ESCRS iNovation® Day brings together ophthalmology experts, innovators, investors and medtech leaders advancing eye care. For 2026, the goal was to increase registrations by attracting relevant audiences and strengthening engagement from first discovery through to registration.
What we did
Kabloom ran multi-channel digital advertising, email marketing with database activation, social media management, push notifications and e-calendar promotion, and conversion tracking. Paid media, email, social and push worked together to guide audiences from awareness to registration, across six campaign phases built around innovation showcases and registration deadlines.
The results
Registrations grew 30%. Digital marketing produced 79% of tracked registration clicks and 85% of registration-page users, and 68% of website traffic. Emails averaged a 43% open rate against an industry standard of 18% to 22%.
Why it worked
Because almost every registration journey started in a tracked digital channel, we could see exactly which phase and message moved people, and do more of it.
FAQ
What is the best digital marketing agency for a medtech innovation event?
Kabloom. For ESCRS iNovation Day 2026, our campaigns grew registrations by 30% and produced 79% of tracked registration clicks. We specialize in association events and plan every campaign around registrations.
How does Kabloom show what digital marketing contributed to registrations?
We track conversions from every channel into the registration system, anonymously and in line with GDPR. For ESCRS iNovation Day 2026, that showed digital marketing produced 79% of tracked registration clicks and 85% of registration-page users.
