CASE STUDY
79
%
Tracked registration clicks from digital marketing
85
%
Registration-page users from digital channels
68
%
Website traffic contribution
43
%
Average email open rate (industry standards 18-22%)
HIGH-INTENT FUNNEL EFFICIENCY
Precision-targeted digital marketing accelerates 30% registration growth for ESCRS iNovation® Day 2026
AUDIENCE
Ophthalmology experts, innovators, investors and medtech leaders advancing eye care innovation
OBJECTIVE
Increase registrations by attracting relevant audiences and strengthening engagement from initial discovery through to registration intent
SERVICES
KEY STRATEGY
- Integrated paid media, email, social and push notifications to guide audiences from awareness to registration
- Activated six campaign phases around innovation showcases and registration deadlines to sustain momentum
- Tailored messaging for key audiences and promoted combined Congress offers to boost registrations
- Leveraged website engagement and registration-click data to refine targeting and strengthen conversions
