FAQ: Do associations need to update their entire website to improve visibility in AI-powered search (AEO)? No. Start with the pages that matter most to your association: congress registration, membership and your most-read guide. Checking one page at a time is enough to see where you stand. AEO works page by page, so an improvement
FAQ: Do associations need to optimize their whole website for AEO? Read More »
FAQ: What is Answer Engine Optimization (AEO) and why should associations care? AEO (Answer Engine Optimization) is making sure AI tools like ChatGPT can find and recommend your association. When delegates, members and sponsors ask AI a question, they get one answer instead of a list of links. AEO helps make sure that answer points
FAQ: Why should associations care about Answer Engine Optimization (AEO)? Read More »
Sponsor boost: From 4th to 2nd most-attended symposium CASE STUDY 200 % More visits to the landing page 2 ND Ranked most-attended symposium, up from 4th in the previous edition 1.5 M Ad impressions in under 4 weeks, maximizing visibility and engagement DOUBLING SYMPOSIA ENGAGEMENT AND ATTENDANCE THE CHALLENGE With multiple symposia competing for attendees,
Sponsor boost: From 4th to 2nd most-attended symposium Read More »
Discover how precision-targeted digital marketing drives growth for ESCRS iNovation® Day 2026 and advances eye care innovation in the industry.
The short answer A recent NP Digital survey of 100 companies ranks focusing on new topics (84%) as the top driver of better content performance, with audience understanding and segmentation (34%) near the bottom. For associations, that order should be read in reverse. The survey measured what marketers say explains an improvement, not what caused it,
Is your association prioritizing content volume over audience relevance? Read More »
A decade-long digital partnership with Kabloom powered record attendance and helped exceed the abstract target by 25% for ESPEN 2026
The short answer RaaS, or Results as a Service, is a model where an association buys a defined result and the partner delivering it carries part of the financial consequence of whether it arrives. The fee moves with a number agreed before the work starts, not with the hours billed. AI is driving the shift. When
What is RaaS: Results as a Service? Read More »
Google’s Universal Commerce Protocol lets AI agents register, renew and pay for buyers. Here’s how associations can get agent-ready this quarter.
Is your association ready for AI agents that buy? Read More »
Explore how Kabloom Agency boosted the 50th FEBS Congress participation with 60% of registrations through digital strategies.
Driving 60% of registrations for the 50th FEBS Congress Read More »
The short answer Kabloom has launched a free (Answer Engine Optimization) AEO audit tool for associations that scores any single web page on how easily AI engines such as Google AI Overviews, Perplexity and ChatGPT Search can read, understand and cite it. We built it because association and congress pages were failing to appear in
Why We Built a Free AEO Audit Tool for Associations Read More »
https://kabloom-agency.com/wp-content/uploads/2026/09/ESCRS-2026.mp4
VIDEO – Onsite at a record-breaking ESCRS 2026 Read More »
CASE STUDY 20 % Above registration target 65.7 K Leads from digital ads 45 % Average email open rate (industry average 18-22%) 1.1 M Digital ad clicks to website SURPASSING TARGETS AUDIENCE Event organizers, event planners, and professionals in the event’s industry OBJECTIVE Expand reach, engage prospective attendees and increase registrations for PCMA Convening Leaders