Witness the remarkable impact of Kabloom Agency’s campaign, resulting in a staggering registration increase of 40% for the congress event.
40% registration increase for congress after campaign Read More »
Discover the groundbreaking digital marketing campaign by Kabloom, driving an overwhelming surge in registrations for WBC 2020 Virtual.
Digital marketing campaign boosts registrations for WBC 2020 Virtual Read More »
Unlock the success story of Kabloom’s marketing strategy: registration revenue soars, covering the cost of marketing investment.
Registration revenue covers cost of marketing investment Read More »
Associations depend on strong event turnout to build engagement, showcase value to members, and attract future sponsors. Yet increasing attendance is more complex than ever. From competing digital distractions to limited marketing resources, many associations find that traditional promotion is no longer enough. 1. Why digital marketing matters for associations Generic promotion often struggles to
Proven Ways to Overcome Event Attendance Challenges for Associations Read More »
In person events continue to drive business impact, but relying on them alone limits potential. A well planned omnichannel event strategy combines the energy of face to face interaction with the scalability and measurability of digital channels. This approach supports smarter engagement and more meaningful results. 1. Combine in person appeal with an omnichannel event
Future Ready Event Planning with an Omnichannel Event Strategy Read More »
Lead generation is a critical milestone in the marketing funnel, especially in the congress event industry. At this stage, a potential attendee provides their personal details or submits an abstract, allowing direct contact or engagement. At Kabloom, we use a holistic lead generation strategy to nurture potential prospects toward event participation, ensuring a seamless, unobtrusive
Master Lead Generation for Congress Events: Proven Steps to Success Read More »
Summary for association marketers: Multi-channel marketing compounds reach across paid search, paid social, email, and organic. For U.S. associations running a congress, the mix improves delegate lead quality, accelerates registrations, and builds brand visibility without exhausting your audience. Why multi-channel marketing matters for associations Engaging potential delegates repeatedly yet unobtrusively is the key. By showing
3 Multi-Channel Marketing Tactics for Congress Event Growth Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. Given the uncertainty in world travel, the European Association for Haemophilia and Allied Disorders (EAHAD) decided to host a fully virtual edition of their annual scientific congress for 2021. Having previously worked on several in-person events, Kabloom developed a targeted
Delivering record-breaking attendance at EAHAD 2021 Read More »