Richard Torriani

Richard Torriani is co-founder and CEO of Kabloom, a digital marketing agency for associations. He has worked with associations and international congresses since 1999 and is President Americas at MCI Group.

Blackboard with a group of rockets symbolizing exponential growth and ROI

Driving Sponsor ROI with Digital Marketing Packages

Sponsors at B2B events need more than business cards and badge scans to justify spend. Kabloom’s digital marketing packages for sponsors replace vague reporting with measurable results, powered by data-driven strategies that expand reach and maximize engagement. 1. Sponsors and partners deserve measurable outcomes Data tells a clearer story than anecdotal feedback. In one case

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Growing Your Social Media Community for Delegate Acquisition

Social media is no longer just a networking tool. For associations and B2B events, it has become a measurable channel for building trust and driving social media community for delegate acquisition at a fraction of the traditional cost. Kabloom has applied data-driven strategies to grow social media communities by 880% in just 11 months. This

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Social Media Strategy for Virtual Events: A Guide for Associations

Associations face unique challenges when hosting virtual events, where the lack of in-person networking can cause attendees to lose focus. Social media strategy for virtual event associations is essential for associations that want to keep members engaged and visible online. By linking associations social media efforts with event promotion, organizations can strengthen participation, boost event registration

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Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event.  The campaigns are focused on creating high visibility and generating new

Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year Read More »

Silhouette face and code representing health organization's successful digital campaign

Campaign drives record abstracts for one of Europe’s largest health organizations

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. For a large European health organization, 2017 marked a special 70th anniversary for its members and history. Due to increasingly strict pharmaceutical codes and other regional competing events, the association sought Kabloom’s digital marketing services to create awareness and expand

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Boosting social media engagement by 880% and awareness for World Glaucoma Association

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations. growth in followers 0 % reach for posts 0 + growth in followers

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A person standing at a crossroads, contemplating between the path of facts and that of event marketing myths

6 Event Marketing Myths and How They are Damaging Your Event

We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1Marketing is too expensive FACT: On average, only 40 additional delegates will cover the costs needed to pay for Kabloom’s  digital marketing. Our track record shows that we always cover costs and provide 10-20% growth – so digital pays

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Mastering Social Media for Association Growth and Events

Associations aiming to expand membership and drive event attendance must prioritize social media for association growth. With professionals spending hours online daily, these platforms provide direct channels to reach new audiences and maintain visibility. A clear association social media strategy ensures engagement leads to measurable results. 1. How social media supports event marketing via social

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