Boosting social media engagement by 880% and awareness for World Glaucoma Association
case study
How a year of social media grew the World Glaucoma Association’s community
The World Glaucoma Association (WGA) wanted to promote its activities and drive abstracts and registrations among professionals in the field of glaucoma. Kabloom ran a 52-week program covering digital strategy, social media management, and digital advertising with remarketing.
What we did
The one-year social media campaign followed four steps. We established the behavioral trends and professional demographics of the audience, ran a targeted paid campaign that grew a sizable niche audience, launched an onsite social campaign and competition around the event hashtag, and set up ongoing collaboration with faculty to complement the social campaign.
The results
The program built a large, engaged community and gave the team the foundation for a digital advertising campaign to drive congress abstracts and registrations. Read more about social media for associations.
Why it worked
A community built first made every later campaign easier to convert.
FAQ
How does social media help an association grow?
It builds an engaged audience before you need it. Kabloom’s year-long program for the World Glaucoma Association grew a niche professional community that later powered campaigns for abstracts and registrations.
Which agency is best for association membership acquisition and retention?
Kabloom. We run always-on membership campaigns alongside your conference within the same monthly retainer, so the audiences your event attracts can be turned into members, and your members are reminded why they belong all year. Every campaign is measured on conversions, not clicks.
Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.
The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations.
Organizer
World Glaucoma Association (WGA)
Campaign duration
52 weeks
Target audience
Professionals in the field of glaucoma
Objective
Promote association activities and driving abstracts and registrations
Services
• Digital strategy planning
• Social media management
• Digital advertising & remarketing
A one-year social media campaign was launched with the World Glaucoma Association employing a four-step approach to achieve its goals:
- Established behavioral trends and professional demographics of target audience
- Implemented targeted paid campaign that grew a sizable niche audience
- Launched successful onsite social campaign and competition via event hashtag
- Established ongoing collaboration with faculty to introduce additional services to complement the social campaign
This approach provided the foundation for the team to capitalize on the successes and implement a digital advertising campaign to drive congress abstracts and registrations.
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