Innovative digital strategy drives positive engagement with key audience for sponsor
case study
Case summary: a sponsor reaches its audience at a virtual congress
When a large medical congress moved online because of COVID-19, its sponsor offerings had to change too. One participating sponsor needed a new way to reach its key audience and bring people to its virtual symposia.
What we did
Kabloom developed a remarketing strategy for the sponsor’s virtual symposia, combining strategy development, digital advertising and an optimized landing page. The campaign reached the sponsor’s key audience in a way the virtual format would not otherwise have allowed. Learn more about sponsor activation.
The results
The campaign drove positive engagement with the sponsor’s key audience throughout the virtual congress.
Why it worked
Remarketing to people who had already shown interest in the congress kept the sponsor in front of the most likely attendees.
FAQ
How can a sponsor stand out at a virtual medical congress?
Remarket to the congress audience with a dedicated landing page and clear messaging. Kabloom built this for a sponsor when its congress went virtual, reaching its key audience in a way the virtual format alone could not.
Does Kabloom take a commission on media spend?
No. Kabloom bills media at cost, with no markup or service charge on media buying. Our own fees are fixed and agreed up front, so you always know what goes to the platforms and what goes to the agency.
Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.
A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well.
We were able to provide one of the sponsors with an innovative digital advertising strategy, allowing them to reach their key audience – access that would not have been possible otherwise.
impressions
to landing website
page
Organizer
Participating Sponsor of Large Virtual Medical Congress
Target Audience
Sponsors’ Key Audience
Objective
Sponsor remarketing campaign for virtual symposia
Services
- Strategy Development
- Digital Advertising
- Optimized Page
With only 15 days to run the campaign, we recommended the sponsor implement a digital strategy by linking their digital ads to a dedicated landing page, which:
- Provided value to sponsor in terms of reach and visibility
- Allowed users to engage with their content
- Drove traffic to their virtual symposia
Additionally, the average time spent on the page showed that the correct target audience was directed to the page and the content was engaging for them, which meant that the sponsor was very pleased with the campaign.
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