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Kabloom Agency

Richard Torriani

Richard Torriani is co-founder and CEO of Kabloom, a digital marketing agency for associations. He has worked with associations and international congresses since 1999 and is President Americas at MCI Group.

Top 5 Multi-Channel Digital Marketing Strategies for Associations

Blog /

A multi-channel digital marketing for associations approach to event promotion and lead nurturing is essential for organizations aiming to expand their membership base. By combining paid and organic strategies, associations can raise brand visibility, reach relevant audiences, and achieve measurable growth 1. Paid Search ads for initial engagement: Many potential members first interact with an

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Generating $120 for every $1 of Ad Spend (ROAS) for IFA

Case study /

case study 20% of total registrations, $120 ROAS per $1 spent, and an 8% increase over target—these were the standout results of Kabloom’s campaign for the IFA Congress Berlin. After two years of virtual meetings, the IFA needed to re-engage its audience and attract new leads for its in-person edition. Partnering with Kabloom, the campaign

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Tripled click-through rates for medical advocacy campaign during adversity

Case study /

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times. The second and third edition of

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Investment versus Insurance? Kabloom’s digital marketing campaign covers its own cost more than four times over

Case study /

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. The European Paediatric Rheumatology Congress (PReS 2021) took place virtually in 2021 due to the continued COVID-19 pandemic. Building on the success of the previous virtual edition in 2020 and past experiences of other online-only events, Kabloom implemented a holistic

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Digital advertising campaign contributes to 50% of total registrations for leading medical congress

Case study /

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions.

Digital advertising campaign contributes to 50% of total registrations for leading medical congress Read More »