Two high-profile sponsors saw over 65% increase in views to their dedicated landing page in comparison to 2021
case study
Case summary: two sponsors grow landing page views by 65% and 110%
Two high-profile sponsors at a large medical congress wanted more healthcare professionals at their regional and global symposia. Kabloom provided each with a core package: campaign setup and launch, landing page and banner guidelines and design, and remarketing with extra data pools.
What we did
We built each campaign around the sponsor’s core message and the audience it needed, and started early to leave time for optimization and budget management. The campaigns drove visitors to engage with the content before, during and after the event. Learn more about sponsor activation.
The results
Views of the two sponsors’ landing pages grew 65% and 110% compared with 2021, with more than 2.4 million combined impressions. Both sponsors saw year-on-year growth that exceeded their expectations.
Why it worked
Starting early gave each campaign time to learn which audiences responded before the congress opened.
FAQ
How can congress sponsors get more people to their symposia?
Give each sponsor its own campaign, landing page and remarketing. Kabloom’s campaigns for two sponsors grew landing page views by 65% and 110% year on year, with more than 2.4 million impressions.
How does Kabloom charge for association digital marketing?
Kabloom charges fixed fees, not hourly rates, and bills media at cost with no markup. Many agencies add a fee on media buying; we don’t, so more of your budget goes into reaching the people who will register.
By focusing on key elements of each sponsor’s personalized package, Kabloom was able to generate two high-awareness, digital campaigns to drive visitors to engage with the content before, during, and after the event. By doing so, both sponsors saw a year-on-year growth that exceeded their expectations.
By fundamentally focusing on what each sponsor’s core messaging was, Kabloom was able to curate custom experiences to fit the right target audience. By working closely with each sponsor, the campaigns were able to start early and were provided sufficient time for increased optimization and budget management.
Through precise execution and planning, both sponsors had increased views on their customized landing pages by 65% and 110% respectively. They also had a combined total of over 2,4 million impressions.
Sponsor 1
Sponsor 2
Organizer
Participating sponsor of large medical congress
Target Audience
Healthcare professionals
Objective
To increase regional and global symposia attendance for sponsors
Core Package
- Campaign set-up launch
- Landing page guidelines and design
- Banner guidelines and creation
- Remarketing and extra data pools
How the high-profile sponsors increased awareness and visits to the dedicated page:
Targeting key persona groups before, during, and after the event
Harnessing best practices to ensure a slick, user-friendly landing page for each sponsor
Combining past events and creative brainstorming to ensure the best results
Personalized campaigns to suit each sponsor
