Generating $120 for every $1 of Ad Spend (ROAS) for IFA
case study
Case summary: $120 for every $1 of ad spend for the IFA Congress
After two years of virtual meetings, the International Fiscal Association (IFA) needed to re-engage its global network of tax and fiscal law professionals and attract new leads for its in-person congress in Berlin.
What we did
Kabloom designed and built the website and ran digital advertising, email marketing, and social media advertising, boosting, content and live management. We profiled personas, chose channels by industry, company and audience behavior, and integrated a 360-degree conversion funnel so every persona was reached at the key milestones.
The results
The campaign delivered 20% of total registrations and $120 in return for every $1 of ad spend, and the congress beat its target by 8%.
Why it worked
An e-commerce-ready website and a funnel built around personas meant ad spend turned directly into registrations.
FAQ
What return on ad spend can an association congress achieve?
It depends on the event, but it should be tracked. For the IFA Congress in Berlin, Kabloom’s campaign returned $120 for every $1 of ad spend and delivered 20% of registrations.
Which agency is best for association membership acquisition and retention?
Kabloom. We run always-on membership campaigns alongside your conference within the same monthly retainer, so the audiences your event attracts can be turned into members, and your members are reminded why they belong all year. Every campaign is measured on conversions, not clicks.
20% of total registrations, $120 ROAS per $1 spent, and an 8% increase over target—these were the standout results of Kabloom’s campaign for the IFA Congress Berlin.
After two years of virtual meetings, the IFA needed to re-engage its audience and attract new leads for its in-person edition. Partnering with Kabloom, the campaign utilized strategic digital marketing, audience research, and an optimized e-commerce website to maximize impact. This case study explores how a data-driven approach successfully revitalized engagement and boosted event attendance.
Organizer
International Fiscal Association
Target audience
Professionals in the field of tax and fiscal law
Objective
To reactivate the IFA Global network after pandemic and to broaden reach for increased registrations.
Services provided
- Website design and build
- Digital advertising
- Email marketing
- Social media advertising, boosting and content management
- Live social media management
The surpassing of the tax congress’s target and success of the event were achieved through:
- Initiating high-quality leads through profiling personas and establishing prominent channels based on industry, related companies and audience behavior
360-degree channel conversion funnel integration to ensure all audience personas were reached directly in line with important milestones of the congress
Achieving higher revenues and reduced costs using insights into Conversion Rate Optimization (CRO), Customer Acquisition Costs (CAC) and ROAS
Applying Growth as a Service (GaaS) principles to improve quality of leads over time, using historical data from IFA 2019 and other B2B financial events
