3-year social media engagement grows community from 600 – 9,000
case study
Case summary: three years of social media grow the WGA community
The World Glaucoma Association (WGA) wanted to grow its global social media community and raise awareness of its activities and initiatives among glaucoma professionals.
What we did
Over three consecutive years, Kabloom ran competitive analysis and audience research, managed social media content and ran advertising and boosting. We added LinkedIn and Instagram accounts alongside Facebook and Twitter, interacted consistently and spotlighted the association’s activities. Read more about social media for associations.
The results
The WGA community grew from 644 to more than 8,000 followers, with four times the engagement of the healthcare and education industry benchmark. The new LinkedIn and Instagram accounts added 1,000 followers within nine months.
Why it worked
Research into competing pages and audiences meant every post and boost went where it would grow the community.
FAQ
How can an association grow its social media community?
Research the audience, post consistently and boost what works. Kabloom grew the World Glaucoma Association’s community from 644 to more than 8,000 followers, with four times the industry benchmark for engagement.
How does Kabloom help associations keep members engaged between conferences?
With year-round campaigns: social media, email and advertising that keep the association visible between events. Because Kabloom runs membership and event marketing together, the people your conference reaches stay in your community, and your members have reasons to stay all year.
Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024.
Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x more engagements compared to the healthcare and education industry benchmark.
Following the success of the paid and organic promotions across all activities within the WGA on Facebook and Twitter, the team facilitated the introduction of a LinkedIn and Instagram account that contributed to a further audience expansion of 1,000 within 9 months of creation.
seen
followers
Organizer
World Glaucoma Association (WGA)
Target Audience
Professionals in the field of Glaucoma
Objective
To grow the global social media community and create awareness of the various WGA activities and initiatives
Services
- Social media competitive analysis and audience research
- Social media content management
- Social media advertising and boosting
The long-term success of the WGA social media engagement and pages can be attributed to:
In-depth research into competing pages, and existing/potential audiences
Consistent interaction and ongoing strategic promotions across all social platforms
Spotlighting the various activities within the WGA scope, and optimizing reach of important information to various segmented audiences
Consistent monitoring and re-valuation of content strategy based on audience responses
Collaboration among committee members for high-level scientific content creation
