40% registration increase for congress after campaign
case study
How Kabloom helped PReS 2020 beat its delegate targets as an e-congress
When the 26th European Paediatric Rheumatology Congress (PReS 2020) became an e-congress, it needed a new way to reach professionals in rheumatology. Kabloom ran digital marketing, ad design, social media management and emails for the transformed event.
What we did
The new strategy ran for 32 weeks. It helped sponsors raise awareness of their exhibition and symposia activities, created buzz with live digital marketing during the e-congress, including advertising, daily emails and push notifications, and maximized online exposure through close monitoring, optimization and dynamic allocation of the marketing budget.
The results
Registrations increased significantly, and the campaign surpassed its delegate targets. See more association case studies.
Why it worked
Moving budget daily to whatever was working is what let a first-time virtual format beat its targets.
FAQ
Can digital marketing help a virtual or hybrid congress meet its targets?
Yes. For PReS 2020, Kabloom ran a 32-week campaign with live ads, daily emails and push notifications during the e-congress, moving budget to what worked. The congress surpassed its delegate targets.
Does Kabloom take a commission on media spend?
No. Kabloom bills media at cost, with no markup or service charge on media buying. Our own fees are fixed and agreed up front, so you always know what goes to the platforms and what goes to the agency.
Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024.
The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020.
With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled out by Kabloom in early June 2020.
registrations
impressions
congress website
abstracts
delegate targets
Organizer
26th European Paediatric Rheumatology Congress (PReS 2020)
Target Audience
Professionals in the field of rheumatology
Objective
Digital marketing campaign for transformation of e-congress
Services
- Digital marketing
- Ad design and creation
- Social media management
- Emailers
The new strategy was deployed over a period of 32 weeks, achieving a significant registration increase, and was able to:
- Help sponsors generate awareness about their various exhibition and symposia activities
- Generate buzz via a live digital marketing component with robust digital advertising, daily emails, and push notifications during the e-Congress.
- Maximize online exposure to potential attendees through close monitoring and optimization of the campaign, and dynamic allocation of marketing budget
In the end, the campaign was able to deliver strong results surpassing delegate targets.
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