Digital Advertising for Sustainability Success: World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25%
In alignment with Kabloom’s commitment to sustainability, the agency partnered with the World Bank Group for the third consecutive year to bolster global registrations for the esteemed Innovate4Climate (I4C) initiative.
The digital advertising campaign successfully drove 80% of website traffic and secured over 60% of event registrations. Kabloom’s content and messaging was aimed at specific personas and generated over 10 million impressions and 32,300 leads, significantly impacting the goals of I4C in linking climate innovation with investment opportunities.
Kabloom’s success in broadening reach and driving participation through precision targeting exemplifies their commitment to advancing sustainable initiatives in driving action towards climate change.
The 14C 2023 digital advertising strategy consisted of a 3 distinct phases:
- Pre-event and persona promotional Campaign: The multi-channel marketing included search campaigns, digital advertising, remarketing and social advertising to create awareness. Key calls to action and tailored messaging were effectively designed for specific personas. To further captivate participants in the surrounding countries, in addition to English, a German and Spanish advertising campaign was launched to maximize impact and engagement in the region.
- Live and onsite Event Campaign: Generating onsite engagement is crucial for event success. Kabloom employs multiple strategies, including onsite activities, social media walls, advertising, and program highlights. For I4C, the focus was on promoting the live event. Through strategic advertising, momentum and visibility ensured a strong turnout and participation during the conference dates.
- Post-event On-Demand Content Campaign: Leveraging the already engaged audience, Kabloom activated its database to promote awareness of on-demand content. This further extends the goals of I4C to reach attendees who were unable to travel for various reasons, sustaining engagement beyond the live event dates through targeted digital ads.
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