CASE STUDY
20
%
Above registration target
65.7
K
Leads from digital ads
45
%
Average email open rate (industry average 18-22%)
1.1
M
Digital ad clicks to website
SURPASSING TARGETS
PCMA CL24 exceeded its registration goal by 20%, supported by 65.7K website digital leads
AUDIENCE
Event organizers, event planners, and professionals in the event’s industry
OBJECTIVE
Expand reach, engage prospective attendees and increase registrations for PCMA Convening Leaders 2024
SERVICES
KEY STRATEGY
- Built a phased campaign spanning pre-event awareness, registration and onsite momentum
- Used persona-based targeting to reach priority event professionals with more relevant messaging
- Applied A/B testing across creative and messaging to refine performance throughout the campaign
- Used geo-targeting and audience segmentation to focus spend on the most valuable markets
- Promoted programme highlights, speakers and event value to strengthen reasons to attend
- Continuously optimised channels, audiences and creative based on engagement and conversion data
