case study

7-week marketing activation boosts Bio-Medical Congress registrations by 10%

The Biomed 2022 Committee approached Kabloom with hopes to reach registration goals and broaden the audience reach for future editions. With 2 months to go, Kabloom developed and implemented an omni-channel digital advertising campaign in record time, which allowed 45 days of active promotion.

During this short time span, Kabloom contributed to 17% of website traffic and generated 10% of total paying registrations.

0 million
Ads seen
119 %
Contribution to total registrations
0 %
New website visitors since start of Kabloom campaign
0 %
Contribution to total website leads
medical congress
Kabloom's 7-week omni-channel campaign for Biomed 2022 achieved 17% website traffic and 10% higher paying registrations, exceeding goals.


Target audience
Bioengineers and biomedical engineers

To reactivate dead leads and to broaden reach for increased registrations.

Services provided

Kabloom was able to achieve these results through streamlined processes, high-level targeting techniques and key industry insights:

  • Ensuring optimized user experience (UX) for maximum conversion rates: This was done through an initial website audit prior to campaign launch

  • Tailored messaging and targeting techniques: Kabloom was able to match most relevant sub-topics of the congress program according to unique audience group interests and areas of expertise

  • Ongoing campaign group and audience monitoring to prioritize messaging and segments with highest conversion rates and lowest cost per acquisition