Boost Association Membership Growth with Multi-Channel Digital Marketing Strategies!
A multi-channel approach to lead nurturing and event promotion is crucial for associations looking to grow their membership. Using a holistic mass exposure approach, associations can increase brand awareness and reach a wider audience.
Paid search ads for initial engagement:
Initial engagement with a conference website often comes from individuals actively searching for specific or related events on search engines. Paid search ads can effectively target these individuals and generate relevant website traffic. With the ability to easily change messaging and monitor and optimize ads, paid search ads can perform exceptionally well.
Alternatives to paid digital marketing campaigns:
However, paid digital marketing campaigns are not the only solution. Promoting events to similar audiences who are likely to be interested in them, targeting specific demographics and interests using Kabloom Data Pools, and regularly sending GDPR-compliant email broadcasts can also effectively nurture leads.
Importance of organic promotion:
Organic promotion through sharing, building reputation, and referrals are also a critical aspect of event marketing campaigns.
Utilizing a multi-channel approach:
By utilizing a multi-channel approach and constantly monitoring and optimizing campaigns, paid digital marketing campaigns can be optimized for optimal performance.
THE BOTTOM LINE:
In summary, growing association membership requires a comprehensive digital marketing strategy that incorporates multiple channels and approaches, with a focus on lead nurturing and event promotion. This approach can increase brand awareness, reach a wider audience, and ultimately drive membership growth.
A thought-leadership piece written by the CEO of Kabloom, Richard Torianni.