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PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROAS

PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROI

Case study /

Working in close collaboration with the Professional Convention Management Association (PCMA) marketing team for their annual Convening Leaders Conference CL24, Kabloom played a pivotal role in surpassing registration goals.  By leveraging Kabloom’s proprietary data pool of targeted potential delegates, the advertising campaign achieved significant reach and impact by driving over 350,000 visitors to the website.  Through continuous optimization and robust tracking mechanisms, […]

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Digital advertising

Sustainability Success: World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25%

Case study /

In alignment with Kabloom’s commitment to sustainability, the agency partnered with the World Bank Group for the third consecutive year to bolster global registrations for the esteemed Innovate4Climate (I4C) initiative. The digital campaign successfully drove 80% of website traffic and secured over 60% of event registrations. Kabloom’s content and messaging was aimed at specific personas

Sustainability Success: World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25% Read More »

Measuring the ROI of Digital Marketing for Trade Shows: A Guide to Maximize Your Investment

Blog /

Measuring the ROI of Digital Marketing for Trade Shows: A Guide to Maximize Your Investment Event marketing at trade shows presents a prime opportunity to engage with potential clients, drive lead generation, and elevate your brand’s visibility. Yet, with substantial investments in booth design, travel, and staff, it’s essential to employ trade show ROI tracking

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Eurosoil: Achieving Sustainable Success by Transforming a Physical Event into a Virtual Triumph with Strategic Digital Marketing

Eurosoil: Transforming a physical event into a virtual success with strategic digital marketing

Case study /

As our first sustainability-centered event, the Eurosoil project provided crucial insights that shaped our future digital marketing strategies. The COVID-19 pandemic necessitated the shift from an in-person event in Geneva to a fully virtual format, transforming the Eurosoil Congress into the Eurosoil 2021 Geneva Virtual Congress. The success of this transition was driven by a

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a blueprint of a machine, representing the growth potential of digital marketing

Navigating Digital Marketing Landscapes: A Blueprint for Association Success and Revenue Growth

Blog /

Associations today face a multifaceted challenge: generating substantial revenue amidst declining memberships and the need for diversification in revenue streams. The crucial role of digital marketing becomes evident as we delve into the strategic approaches that have led to remarkable success stories, such as Kabloom’s astonishing 11,100% ROAS and the broader industry insights provided by

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Impact of AI: Adapting to LinkedIn’s Discontinuation of Lookalike Audiences

Blog /

Introduction: As the digital marketing landscape continuously evolves, staying informed and adaptive is crucial for success. A significant change is on the horizon for marketers utilizing LinkedIn’s advertising platform. Effective February 29, 2024, LinkedIn will discontinue its lookalike audiences feature, a tool many of us have relied on to expand our reach and connect with

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ROAS

Kabloom’s Strategic Impact: 11,100% Return on Ad Spend

Case study /

Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph sets a new standard in the field of digital marketing. Beyond

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Leveraging a Quick and Effective SEO Strategy for Association Websites

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The Digital Imperative for Associations After many years in the digital marketing industry, I’ve learned that change is the only constant. Adapting to the digital landscape is not just a choice but a necessity for associations. Effective Search Engine Optimization (SEO) is at the heart of this adaptation. Today, I want to share a streamlined

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a stack of coins with plants growing on them, representing growth of U.S. associations

5 Strategies to Amplify Revenue Generation for U.S. Associations through Digital Marketing

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Wondering how to craft a potent digital marketing strategy tailored for U.S. associations? Consider the following five strategies to fortify your approach and drive revenue: 1. Optimize Member Experience through Performance Marketing: In U.S. associations, performance marketing is pivotal in refining the member journey. By incessantly enhancing metrics like member acquisition, retention, and upsells, associations

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ISTH Annual Congress: Sustained Growth and Enhanced Sponsor Engagement

ISTH: Kabloom Drives 18% in Registrations Over 5 Editions with 2000% ROI

Case study /

Across five editions, Kabloom has been pivotal in driving ISTH’s growth, focusing on digital-only campaigns that on average yielded a 2000% ROI. In 2023, despite visa backlogs, the campaign converted 18% of total registrations, affirming strategic marketing efficiency.​ ​In 2019, we laid the groundwork with an impressive 2065% ROI and a solid 18% contribution to total registrations. The

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Mastering Email Marketing for B2B Event Success: From Inbox to Impact

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At Kabloom, we consistently exceed industry open rate benchmarks, including an unprecedented 80% for specialised and targeted messaging. Moreover, we understand that email marketing can account for anywhere between 30% to 50% of registrations for B2B events. Harnessing the power of email marketing is paramount in achieving success for your event. We will explore proven

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Harnessing Digital Power for USA-Based Associations: Driving Engagement and Revenue Through Strategic Digital Marketing

Blog /

In the age of digital transformation, associations, especially those based in the USA, are at a pivotal juncture. The digital domain, rich with opportunities, demands a strategic approach to harness its potential truly. Dave Chaffey’s article, “10 Reasons You Need a Digital Marketing Strategy in 2024,” provides invaluable insights. As associations strive to deepen ties

Harnessing Digital Power for USA-Based Associations: Driving Engagement and Revenue Through Strategic Digital Marketing Read More »

LET’S GROW YOUR REVENUE!

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About us

Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.

With measurable results driven by conversions, we work to push your event’s  digital reach to the forefront and turn your marketing investment into net profit.

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