Lead Generation is a major milestone in the marketing funnel. For the congress industry, this is the point at which a potential attendee finally leaves their personal details (so that they can be contacted directly) or submits an abstract or scientific paper. We use a holistic approach to gently nurture potential prospects to reach this […]
Lead Generation Steps to Success Read More »
By engaging in a multiple channel approach to lead nurturing and congress delegate registration, we are able to inform and educate potential participants about any event repeatedly and unobtrusively. This holistic mass exposure approach is an extremely powerful tool for enhancing brand awareness. Initial engagement with a congress website can come about in several ways:
Multiple Channel Approach – Digital Advertising Read More »
case study Given the uncertainty in world travel, the European Association for Haemophilia and Allied Disorders (EAHAD) decided to host a fully virtual edition of their annual scientific congress for 2021. Having previously worked on several in-person events, Kabloom developed a targeted strategy designed to attract audiences to the new online format. The marketing campaign
Delivering record-breaking attendance at EAHAD 2021 Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
