case study
Kabloom generates 1000% Return On Investment for tax congress
After 2 years of virtual meetings, the IFA Network partnered with Kabloom to re-engage its existing audiences, while introducing new leads into the marketing funnel for the in-person edition in Berlin.
Through research into audience personas, top-performing industry channels, and competitive analysis of related events, the Kabloom team established the unique positioning of the IFA Congress Berlin edition with an optimized e-commerce website and digital marketing mix.
As a result, the campaigns generated 20% of total registrations, earned EUR120 for every euro spent on media advertising investment (ROAS), and surpassed the registration target by 8%.
Organiser
International Fiscal Association
Target audience
Professionals in the field of tax and fiscal law
Objective
To reactivate the IFA Global network after pandemic and to broaden reach for increased registrations.
Services provided
Kabloom Core Package:
- Website design and build
- Digital advertising
- Email marketing
- Social media advertising, boosting and content management
- Live social media management
The surpassing of the target and success of the event were achieved through:
360-degree channel conversion funnel integration to ensure all audience personas were reached directly in line with important milestones of the congress
Initiating high-quality leads through profiling personas and establishing prominent channels based on industry, related companies and audience behaviour
Achieving higher revenues and reduced costs using insights into Conversion Rate Optimization (CRO), Customer Acquisition Costs (CAC) and ROAS
Applying Growth as a Service (GaaS) principles to improve quality of leads over time, using historical data from IFA 2019 and other B2B financial events
