We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1Marketing is too expensive FACT: On average, only 40 additional delegates will cover the costs needed to pay for Kabloom’s digital marketing. Our track record shows that we always cover costs and provide 10-20% growth – so digital pays […]
6 Event Marketing Myths and How They are Damaging Your Event Read More »
In the same way that search engines gained huge popularity during and after the initial Internet boom of the 1990s, social media platforms have experienced similar exponential growth in the last couple of decades. Studies suggest that although each of us typically spends 6.5 hours online daily, some 35% of this time is consumed engaging
Mastering Social Media for Association Growth and Events Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020. With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled
40% registration increase for congress after campaign Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The World Biomaterials Congress was meant to take place in May 2020. However, due to the COVID-19 pandemic, the decision was made to transform the physical congress into WBC 2020 Virtual which took place online in December 2020. The digital marketing
Digital marketing campaign boosts registrations for WBC 2020 Virtual Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. Having successfully rolled out two digital marketing campaigns in 2018 and 2019 for a leading regional medical association’s congress, a drastic change was made three months before the 2020 edition after the decision was made to transform it into a
Registration revenue covers cost of marketing investment Read More »
While association events are often about the scale of content it offers, or how impressive its speaker line-ups are, the reality is that the number of attendees it draws in is the real barometer of success for organisers. Yet, even for the most seasoned professional, this is often a huge challenge to overcome. We take
Top 3 Critical Challenges Associations Face in Attracting Attendees for Event Success Read More »
Covid-19 caused considerable disruption in the meetings industry and provided the impetus for a much-needed evolution. There are many aspects of in-person events that cannot be replicated digitally and the demand for human interaction will always be a hallmark of our society. 1. In-person events have a significant impact on achieving business outcomes Face-to-face
3 Powerful Omnichannel Tips: Shaping the Future of Events Read More »
Lead Generation is a major milestone in the marketing funnel. For the congress industry, this is the point at which a potential attendee finally leaves their personal details (so that they can be contacted directly) or submits an abstract or scientific paper. We use a holistic approach to gently nurture potential prospects to reach this
Master Lead Generation for Congress Events: Proven Steps to Success Read More »
By engaging in a multi-channel marketing approach to lead generation and congress delegate registration, we are able to inform and educate potential participants about any event repeatedly and unobtrusively. This holistic mass exposure approach is an extremely powerful tool for enhancing brand awareness. Initial engagement with a congress website can come about in several ways:
3 Multi-Channel Marketing Tactics for Congress Event Growth Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. Given the uncertainty in world travel, the European Association for Haemophilia and Allied Disorders (EAHAD) decided to host a fully virtual edition of their annual scientific congress for 2021. Having previously worked on several in-person events, Kabloom developed a targeted
Delivering record-breaking attendance at EAHAD 2021 Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
