admin_bloom, Author at Kabloom Agency

Paid social advertising grows engagement rates by 235%

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A highly-successful five-month-long digital campaign was completed in 2019 for the client, boasting 39,000 social engagements and 38,000 clicks on ads. However, COVID-19 forced the organization to re-think its format for 2020 – which resulted in the transformation of all physical activities […]

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Silhouette face and code representing health organization's successful digital campaign

Campaign drives record abstracts for one of Europe’s largest health organizations

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. For a large European health organisation, 2017 marked a special 70th anniversary for its members and history. Due to increasingly strict pharmaceutical codes and other regional competing events, the association sought Kabloom’s digital marketing services to create awareness and expand

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British Society for Haematology (BSH) achieves strong returns with marketing campaign

Digital marketing campaign generates over 1.4x returns on campaign cost

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. As the 60th Annual Scientific Meeting (ASM) of The British Society for Haematology (BSH) was due to take place in Birmingham in April 2020, the annual digital marketing strategy was initiated by the team from the end of 2019. Due to COVID-19,

Digital marketing campaign generates over 1.4x returns on campaign cost Read More »

Boosting social media engagement by 880% and awareness for World Glaucoma Association

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations. growth in followers 0 % reach for posts 0 + growth in followers

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A person standing at a crossroads, contemplating between the path of facts and that of event marketing myths

6 Event Marketing Myths and How They are Damaging Your Event

Blog / admin_bloom

We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1Marketing is too expensive FACT: On average, only 40 additional delegates will cover the costs needed to pay for Kabloom’s digital marketing. Our track record shows that we always cover costs and provide 10-20% growth – so digital pays

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An array of digital icons displayed on a screen, symbolizing various social media platforms

Mastering Social Media for Association Growth and Events

Blog / admin_bloom

In the same way that search engines gained huge popularity during and after the initial Internet boom of the 1990s, social media platforms have experienced similar exponential growth in the last couple of decades. Studies suggest that although each of us typically spends 6.5 hours online daily, some 35% of this time is consumed engaging

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Virtual team meeting demonstrating registration increase

40% registration increase for congress after campaign

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020. With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled

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WBC 2020 Virtual Digital Marketing Campaign Success

Digital marketing campaign boosts registrations for WBC 2020 Virtual

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The World Biomaterials Congress was meant to take place in May 2020. However, due to the COVID-19 pandemic, the decision was made to transform the physical congress into WBC 2020 Virtual which took place online in December 2020. The digital marketing

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Interlocking digital hexagons symbolizing the impact of marketing investment

Registration revenue covers cost of marketing investment

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. Having successfully rolled out two digital marketing campaigns in 2018 and 2019 for a leading regional medical association’s congress, a drastic change was made three months before the 2020 edition after the decision was made to transform it into a

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A hand reaching up on a ladder, symbolizing the upward growth trajectory of associations

Top 3 Critical Challenges Associations Face in Attracting Attendees for Event Success

Blog / admin_bloom

While association events are often about the scale of content it offers, or how impressive its speaker line-ups are, the reality is that the number of attendees it draws in is the real barometer of success for organisers. Yet, even for the most seasoned professional, this is often a huge challenge to overcome. We take

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