case study
Boosting social media engagement by 880% and awareness for World Glaucoma Association
The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations.
Organiser
World Glaucoma Association (WGA)
Campaign duration
52 weeks
Target audience
Professionals in the field of glaucoma
Objective
Promote association activities and driving abstracts and registrations
Services
• Digital strategy planning
• Social media management
• Digital advertising & remarketing
A one-year social media compaign was launched with the team employing a four-step approach to achieve its goals
- Established behavioural trends and professional demographics of target audience
- Implemented targeted paid campaign that grew a sizable nich audience
- Launched successful onsite social campaign and competition via event hashtag
- Established ongoing collaboration with faculty to introduce additional services to compliment the social campaign
These approach provided the foundation for the team to capitalize on the successes and implement a digital advertising campaign to drive congress abstracts and registrations.
