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case study

Boosting social media engagement by 880% and awareness for World Glaucoma Association

Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.

The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations.

Chess piece beneath digital cloud and symbols, illustrating the success of World Glaucoma Association's campaign
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World Glaucoma Association (WGA)

Campaign duration
52 weeks

Target audience
Professionals in the field of glaucoma

Promote association activities and driving abstracts and registrations

• Digital strategy planning
Social media management
• Digital advertising & remarketing

A one-year social media compaign was launched with the World Glaucoma Association employing a four-step approach to achieve its goals:
  • Established behavioural trends and professional demographics of target audience
  • Implemented targeted paid campaign that grew a sizable nich audience
  • Launched successful onsite social campaign and competition via event hashtag
  • Established ongoing collaboration with faculty to introduce additional services to compliment the social campaign

These approach provided the foundation for the team to capitalize on the successes and implement a digital advertising campaign to drive congress abstracts and registrations.

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