case study
Innovative digital strategy drives positive engagement with key audience for sponsor
Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.
A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well.
We were able to provide one of the sponsors with an innovative digital advertising strategy, allowing them to reach their key audience – access that would not have been possible otherwise.
impressions
to landing website
page
Organiser
Participating Sponsor of Large Virtual Medical Congress
Target Audience
Sponsors’ Key Audience
Objective
Sponsor remarketing campaign for virtual symposia
Services
- Strategy Development
- Digital Advertising
- Optimised Page
With only 15 days to run the campaign, we recommended the sponsor implement a digital strategy by linking their digital ads to a dedicated landing page, which:
- Provided value to sponsor in terms of reach and visibility
- Allowed users to engage with their content
- Drove traffic to their virtual symposia
Additionally, the average time spent on the page showed that the correct target audience was directed to the page and the content was engaging for them, which meant that the sponsor was very pleased with the campaign.
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