case study
Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year
By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event.
The campaigns are focused on creating high visibility and generating new leads in order to bolster symposium attendance and virtual booth visits during an online event.
Building on the previous edition, digital brought an 86% growth in visits to the symposia compared to the previous year. This was made possible through clear messaging, targeting the right audience and sparking interest in the content.
During the online congress the sponsor increased its ranking from the 4th most attended symposia in 2020 to the 2nd most attended symposium in 2021.
Organiser
Participating sponsor of large virtual medical congress
Target Audience
Healthcare professionals
Objective
To increase regional and global attendance for the virtual event
Services
- Campaign launch
- Landing page design
- Digital Ads
- Remarketing
How the sponsor increased awareness and visits to the dedicated sponsor page:
- Innovative digital tools that reach a niche target audience before, during, and after the event
- Developing a sound strategy and clear e-commerce principles and activities with optimised web design and content layout
- Historic learnings from previous editions allow for even further optimised targeting and audience strategies and increased ROI
- Having the know-how to spark audience attention
