Case study

ROAS

Kabloom’s Strategic Impact: 11,100% Return on Ad Spend

Written by the CEO of Kabloom, Richard Torriani. Updated on June 2nd, 2024.Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph […]

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ISTH Annual Congress: Sustained Growth and Enhanced Sponsor Engagement

ISTH: Kabloom Drives 18% in Registrations Over 5 Editions with 2000% ROI

Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.Across five editions, Kabloom has been pivotal in driving ISTH’s growth, focusing on digital-only campaigns that on average yielded a 2000% ROI. In 2023, despite visa backlogs, the campaign converted 18% of total registrations, affirming strategic marketing efficiency.​ ​In 2019, we laid the groundwork with an impressive

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International Headache Congress (IHC) 2023 – Seoul, Korea, 14-17 September

Persona segmentation leads to client abstract target exceeded by 42% and registration by 40% in APAC

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.The IHC had not been in the APAC region for several years and their first time in Korea required a digital marketing strategy for the region. Kabloom’s experience in the region, as well as its extensive database of 40,000 GDPR-compliant contacts

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Abstract target surpassed by 50% and half of total registrations driven by digital marketing

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.Kabloom has partnered with MCI Suisse and the International Conference on Prevention & Infection Control (ICPIC) for over 4 editions.  By leveraging innovative marketing strategies and drawing from prior event experiences, the campaign surpassed the initial abstract submission target by an impressive 50% and substantially contributed to

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Kabloom's marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Kabloom’s marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.Kabloom maximized the Federation of Infection Societies Conference in-person and virtual registrations through a two-pronged strategy.  This marketing plan played a pivotal role in generating over 65% of Conference registrations during the Early Bird phase as well as surpassing the registration goal by almost 20% The successful execution of the

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Global climate change virtual conference exceeds registration target by 145% in 2022 due to targeted digital advertising based on key personas

Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024. A leading global financial organisation approached Kabloom to assist in driving registrations for their annual conference on climate change. Due to the global COVID-19 pandemic, the decision was made to create  the first-ever virtual edition of the event in 2021. Our experience and

Global climate change virtual conference exceeds registration target by 145% in 2022 due to targeted digital advertising based on key personas Read More »

Kabloom digital campaign achieved 40% increase in engagements for World Thrombosis Day

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 5th, 2024.As channel targeting parameters continue to change, the annual World Thrombosis Day Kabloom targeting and campaign strategy is no different. For the 2022 edition of WTD, a large focus was placed on generating engagements, as a way to generate 3rd-party impressions

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