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3 Powerful Omnichannel Tips: Shaping the Future of Events

Covid-19 caused considerable disruption in the meetings industry and provided the impetus for a much-needed evolution. There are many aspects of in-person events that cannot be replicated digitally and the demand for human interaction will always be a hallmark of our society.   1. In-person events have a significant impact on achieving business outcomes Face-to-face […]

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Master Lead Generation for Congress Events: Proven Steps to Success

Lead Generation is a major milestone in the marketing funnel. For the congress industry, this is the point at which a potential attendee finally leaves their personal details (so that they can be contacted directly) or submits an abstract or scientific paper. We use a holistic approach to gently nurture potential prospects to reach this

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a hand selecting icons on a digital screen, symbolizing the versatility of multi-channel marketing

3 Multi-Channel Marketing Tactics for Congress Event Growth

By engaging in a multi-channel marketing approach to lead generation and congress delegate registration, we are able to inform and educate potential participants about any event repeatedly and unobtrusively. This holistic mass exposure approach is an extremely powerful tool for enhancing brand awareness. Initial engagement with a congress website can come about in several ways:

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