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Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024. A leading global financial organisation approached Kabloom to assist in driving registrations for their annual conference on climate change. Due to the global COVID-19 pandemic, the decision was made to create  the first-ever virtual edition of the event in 2021. Our experience and […]

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 5th, 2024.As channel targeting parameters continue to change, the annual World Thrombosis Day Kabloom targeting and campaign strategy is no different. For the 2022 edition of WTD, a large focus was placed on generating engagements, as a way to generate 3rd-party impressions

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 6th, 2024.By focusing on key elements of each sponsor’s personalised package, Kabloom was able to generate two high-awareness, digital campaigns to drive visitors to engage with the content before, during, and after the event. By doing so, both sponsors saw a year-on-year

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 6th, 2024.The Biomed 2022 Committee approached Kabloom with hopes to reach registration goals and broaden the audience reach for future editions. With 2 months to go, Kabloom developed and implemented an omni-channel digital advertising campaign in record time, which allowed 45 days

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 6th, 2024.Kabloom’s 2022 digital marketing registration conversions for one of our long-term clients, EAHAD, increased by 11% compared to 2021, despite clear signs of industry-wide fatigue across virtual-only events. Thanks to a greater emphasis on geo-location targeting outside of Europe, EAHAD 2022

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024.After 2 years of virtual meetings, the IFA Network partnered with Kabloom to re-engage its existing audiences, while introducing new leads into the marketing funnel for the in-person edition in Berlin. Through research into audience personas, top-performing industry channels, and competitive

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate