Event marketing at trade shows presents a prime opportunity to engage with potential clients, drive lead generation, and elevate your brand’s visibility. Yet, with substantial investments in booth design, travel, and staff, it’s essential to employ trade show ROI tracking to gauge the true effectiveness of your marketing initiatives. Return on Investment (ROI) of your […]
As our first sustainability-centered event, the Eurosoil project provided crucial insights that shaped our future digital marketing strategies. The COVID-19 pandemic necessitated the shift from an in-person event in Geneva to a fully virtual format, transforming the Eurosoil Congress into the Eurosoil 2021 Geneva Virtual Congress. The success of this transition was driven by a
Associations today face a multifaceted challenge: generating substantial revenue amidst declining memberships and the need for diversification in revenue streams. The crucial role of digital marketing becomes evident as we delve into the strategic approaches that have led to remarkable success stories, such as Kabloom’s astonishing 11,100% ROAS and the broader industry insights provided by
Introduction: As the digital marketing landscape continuously evolves, staying informed and adaptive is crucial for success. A significant change is on the horizon for marketers utilizing LinkedIn’s advertising platform. Effective February 29, 2024, LinkedIn will discontinue its lookalike audiences feature, a tool many of us have relied on to expand our reach and connect with
Impact of AI: Adapting to LinkedIn’s Discontinuation of Lookalike Audiences Read More »
Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph sets a new standard in the field of digital marketing. Beyond
Kabloom’s Strategic Impact: 11,100% Return on Ad Spend Read More »
The Digital Imperative for Associations After many years in the digital marketing industry, I’ve learned that change is the only constant. Adapting to the digital landscape is not just a choice but a necessity for associations. Effective Search Engine Optimization (SEO) is at the heart of this adaptation. Today, I want to share a streamlined
Leveraging a Quick and Effective SEO Strategy for Association Websites Read More »
Wondering how to craft a potent digital marketing strategy tailored for U.S. associations? Consider the following five strategies to fortify your approach and drive revenue: 1. Optimize Member Experience through Performance Marketing: In U.S. associations, performance marketing is pivotal in refining the member journey. By incessantly enhancing metrics like member acquisition, retention, and upsells, associations
Across five editions, Kabloom has been pivotal in driving ISTH’s growth, focusing on digital-only campaigns that on average yielded a 2000% ROI. In 2023, despite visa backlogs, the campaign converted 18% of total registrations, affirming strategic marketing efficiency. In 2019, we laid the groundwork with an impressive 2065% ROI and a solid 18% contribution to total registrations. The
ISTH: Kabloom Drives 18% in Registrations Over 5 Editions with 2000% ROI Read More »
At Kabloom, we consistently exceed industry open rate benchmarks, including an unprecedented 80% for specialised and targeted messaging. Moreover, we understand that email marketing can account for anywhere between 30% to 50% of registrations for B2B events. Harnessing the power of email marketing is paramount in achieving success for your event. We will explore proven
Mastering Email Marketing for B2B Event Success: From Inbox to Impact Read More »
In the age of digital transformation, associations, especially those based in the USA, are at a pivotal juncture. The digital domain, rich with opportunities, demands a strategic approach to harness its potential truly. Dave Chaffey’s article, “10 Reasons You Need a Digital Marketing Strategy in 2024,” provides invaluable insights. As associations strive to deepen ties
Recently, we’ve witnessed a remarkable shift in the operational dynamics of associations. Despite initial uncertainties in a globally evolving landscape, associations have found a robust ally in technology, particularly digital content marketing. This innovative approach has become a linchpin in crafting member-centric strategies, underlining its critical role in the growth and vitality of associations. 1.
4 Digital Content Marketing Insights: Achieving Association Growth and Success Read More »
case study The IHC had not been in the APAC region for several years and their first time in Korea required a digital marketing strategy for the region. Kabloom’s experience in the region, as well as its extensive database of 40,000 GDPR-compliant contacts and an engaged committee, helped shape the plan for collaboration. The database
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
