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Impact of AI: Adapting to LinkedIn’s Discontinuation of Lookalike Audiences

Introduction: As the digital marketing landscape continuously evolves, staying informed and adaptive is crucial for success. A significant change is on the horizon for marketers utilizing LinkedIn’s advertising platform. Effective February 29, 2024, LinkedIn will discontinue its lookalike audiences feature, a tool many of us have relied on to expand our reach and connect with […]

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ROAS

Kabloom’s Strategic Impact: 11,100% Return on Ad Spend

Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph sets a new standard in the field of digital marketing.  Beyond

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Leveraging a Quick and Effective SEO Strategy for Association Websites

The Digital Imperative for Associations After many years in the digital marketing industry, I’ve learned that change is the only constant. Adapting to the digital landscape is not just a choice but a necessity for associations. Effective Search Engine Optimization (SEO) is at the heart of this adaptation. Today, I want to share a streamlined

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5 Strategies to Amplify Revenue Generation for U.S. Associations through Digital Marketing

Wondering how to craft a potent digital marketing strategy tailored for U.S. associations? Consider the following five strategies to fortify your approach and drive revenue: 1. Optimize Member Experience through Performance Marketing: In U.S. associations, performance marketing is pivotal in refining the member journey. By incessantly enhancing metrics like member acquisition, retention, and upsells, associations

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ISTH Annual Congress: Sustained Growth and Enhanced Sponsor Engagement

ISTH: Kabloom Drives 18% in Registrations Over 5 Editions with 2000% ROI

Across five editions, Kabloom has been pivotal in driving ISTH’s growth, focusing on digital-only campaigns that on average yielded a 2000% ROI. In 2023, despite visa backlogs, the campaign converted 18% of total registrations, affirming strategic marketing efficiency.​ ​In 2019, we laid the groundwork with an impressive 2065% ROI and a solid 18% contribution to total registrations. The

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Mastering Email Marketing for B2B Event Success: From Inbox to Impact

At Kabloom, we consistently exceed industry open rate benchmarks, including an unprecedented 80% for specialised and targeted messaging. Moreover, we understand that email marketing can account for anywhere between 30% to 50% of registrations for B2B events. Harnessing the power of email marketing is paramount in achieving success for your event. We will explore proven

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Harnessing Digital Power for USA-Based Associations: Driving Engagement and Revenue Through Strategic Digital Marketing

In the age of digital transformation, associations, especially those based in the USA, are at a pivotal juncture. The digital domain, rich with opportunities, demands a strategic approach to harness its potential truly. Dave Chaffey’s article, “10 Reasons You Need a Digital Marketing Strategy in 2024,” provides invaluable insights. As associations strive to deepen ties

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4 Digital Content Marketing Insights: Achieving Association Growth and Success

Recently, we’ve witnessed a remarkable shift in the operational dynamics of associations. Despite initial uncertainties in a globally evolving landscape, associations have found a robust ally in technology, particularly digital content marketing. This innovative approach has become a linchpin in crafting member-centric strategies, underlining its critical role in the growth and vitality of associations. 1.

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International Headache Congress (IHC) 2023 – Seoul, Korea, 14-17 September

Persona segmentation leads to client abstract target exceeded by 42% and registration by 40% in APAC

case study The IHC had not been in the APAC region for several years and their first time in Korea required a digital marketing strategy for the region. Kabloom’s experience in the region, as well as its extensive database of 40,000 GDPR-compliant contacts and an engaged committee, helped shape the plan for collaboration.​ ​The database

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Abstract target surpassed by 50% and half of total registrations driven by digital marketing

case study Kabloom has partnered with MCI Suisse and the International Conference on Prevention & Infection Control (ICPIC) for over 4 editions.  By leveraging innovative marketing strategies and drawing from prior event experiences, the campaign surpassed the initial abstract submission target by an impressive 50% and substantially contributed to more than half of the registrations.  Contribution to total abstracts​ 0 %

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Kabloom's marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Kabloom’s marketing strategy for the Federation of Infection Societies Conference delivers 840% ROI

Kabloom maximized the Federation of Infection Societies Conference in-person and virtual registrations through a two-pronged strategy.  This marketing plan played a pivotal role in generating over 65% of Conference registrations during the Early Bird phase as well as surpassing the registration goal by almost 20% The successful execution of the comprehensive marketing campaign was fine-tuned to maximise targeted, high-frequency cross-channel promotions, which resulted

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a cartoon character sitting on a laptop, holding a target and a megaphone, symbolizing video marketing techniques for boosting event awareness and registrations

5 Powerful Video Marketing Techniques to Boost Awareness and Drive Registrations for Your B2B Event

Video marketing has become a pivotal tool in capturing the attention of your target audience, driving engagement and registrations, and boosting revenue. In this blog post, we will delve into the latest video marketing techniques that can help you maximize awareness and registrations for your B2B events, ultimately leading to a successful outcome. Why Video

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