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Boosting social media engagement by 880% and awareness for World Glaucoma Association

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case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations. growth in followers 0 % reach for posts 0 + growth in followers […]

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6 Event Marketing Myths and How They are Damaging Your Event

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We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1Marketing is too expensive   FACT: On average, only 40 additional delegates will cover the costs needed to pay for Kabloom’s  digital marketing. Our track record shows that we always cover costs and provide 10-20% growth – so digital

6 Event Marketing Myths and How They are Damaging Your Event Read More »

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Mastering Social Media for Association Growth and Events

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Associations aiming to expand membership and drive event attendance must prioritise social media for association growth. With professionals spending hours online daily, these platforms provide direct channels to reach new audiences and maintain visibility. A clear association social media strategy ensures engagement leads to measurable results. 1. How social media supports event marketing via social

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40% registration increase for congress after campaign

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case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020. With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled

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WBC 2020 Virtual Digital Marketing Campaign Success

Digital marketing campaign boosts registrations for WBC 2020 Virtual

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case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The World Biomaterials Congress was meant to take place in May 2020. However, due to the COVID-19 pandemic, the decision was made to transform the physical congress into WBC 2020 Virtual which took place online in December 2020. The digital marketing

Digital marketing campaign boosts registrations for WBC 2020 Virtual Read More »

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Proven Ways to Overcome Event Attendance Challenges for Associations

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Associations depend on strong event turnout to build engagement, showcase value to members, and attract future sponsors. Yet increasing attendance is more complex than ever. From competing digital distractions to limited marketing resources, many associations find that traditional promotion is no longer enough. 1. Why digital marketing matters for associations Generic promotion often struggles to

Proven Ways to Overcome Event Attendance Challenges for Associations Read More »

Future Ready Event Planning with an Omnichannel Event Strategy

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In person events continue to drive business impact, but relying on them alone limits potential. A well planned omnichannel event strategy combines the energy of face to face interaction with the scalability and measurability of digital channels. This approach supports smarter engagement and more meaningful results. 1. Combine in person appeal with an omnichannel event

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Master Lead Generation for Congress Events: Proven Steps to Success

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Lead generation is a critical milestone in the marketing funnel, especially in the congress event industry. At this stage, a potential attendee provides their personal details or submits an abstract, allowing direct contact or engagement. At Kabloom, we use a holistic lead generation strategy to nurture potential prospects towards event participation, ensuring a seamless, unobtrusive

Master Lead Generation for Congress Events: Proven Steps to Success Read More »

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3 Multi-Channel Marketing Tactics for Congress Event Growth

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Summary for association marketers: Multi-channel marketing compounds reach across paid search, paid social, email, and organic. For U.S. associations running a congress, the mix improves delegate lead quality, accelerates registrations, and builds brand visibility without exhausting your audience. Why multi-channel marketing matters for associations Engaging potential delegates repeatedly yet unobtrusively is the key. By showing

3 Multi-Channel Marketing Tactics for Congress Event Growth Read More »

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Delivering record-breaking attendance at EAHAD 2021

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case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. Given the uncertainty in world travel, the European Association for Haemophilia and Allied Disorders (EAHAD) decided to host a fully virtual edition of their annual scientific congress for 2021. Having previously worked on several in-person events, Kabloom developed a targeted

Delivering record-breaking attendance at EAHAD 2021 Read More »

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About us

Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.

With measurable results driven by conversions, we work to push your event’s  digital reach to the forefront and turn your marketing investment into net profit.

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