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Global climate change virtual conference exceeds registration target by 145% in 2022 due to targeted digital advertising based on key personas

A leading global financial organisation approached Kabloom to assist in driving registrations for their annual conference on climate change. Due to the global COVID-19 pandemic, the decision was made to create the first-ever virtual edition of the event in 2021. Our experience and track record in successfully transitioning digital advertising campaigns for physical events to virtual […]

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Secrets to success of association growth through digital marketing

5 Strategies for Association Growth Through Digital Marketing

Blog / admin_bloom

As an association, your goals are to serve members, advance your mission and generate sustainable revenue. Achieving association growth through digital marketing is now essential, as online strategies provide measurable ways to expand reach, strengthen engagement and attract new members. By applying proven techniques, associations can improve visibility, deliver more value to their communities and

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Top 5 Multi-Channel Digital Marketing Strategies for Associations

Blog / admin_bloom

A multi-channel digital marketing for associations approach to event promotion and lead nurturing is essential for organizations aiming to expand their membership base. By combining paid and organic strategies, associations can raise brand visibility, reach relevant audiences, and achieve measurable growth 1. Paid Search ads for initial engagement: Many potential members first interact with an

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a finger pointing to a graph, illustrating effective marketing optimization strategies

Event Marketing Optimization: Driving Revenue Growth for Associations

Blog / admin_bloom

In today’s competitive event space, associations need more than registrations to thrive. Event marketing optimization ensures every stage of the event lifecycle contributes to growth. From building awareness and strengthening attendee engagement to unlocking new sponsorship opportunities, a data-driven approach allows associations to maximise event revenue generation and achieve long-term success. 1. Building awareness to

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Kabloom digital campaign achieved 40% increase in engagements for World Thrombosis Day

Case study / admin_bloom

case study As channel targeting parameters continue to change, the annual World Thrombosis Day Kabloom targeting and campaign strategy is no different. For the 2022 edition of WTD, a large focus was placed on generating engagements, as a way to generate 3rd-party impressions and a rippling impact across highly relevant communities. This approach was in

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Two high-profile sponsors saw over 65% increase in views to their dedicated landing page in comparison to 2021

Case study / admin_bloom

case study By focusing on key elements of each sponsor’s personalised package, Kabloom was able to generate two high-awareness, digital campaigns to drive visitors to engage with the content before, during, and after the event. By doing so, both sponsors saw a year-on-year growth that exceeded their expectations. By fundamentally focusing on what each sponsor’s

Two high-profile sponsors saw over 65% increase in views to their dedicated landing page in comparison to 2021 Read More »

BIOMED 2022 Bio-Medical Congress promotion achieves surge in registrations

7-week marketing activation boosts Bio-Medical Congress registrations by 10%

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 6th, 2024.The Biomed 2022 Committee approached Kabloom with hopes to reach registration goals and broaden the audience reach for future editions. With 2 months to go, Kabloom developed and implemented an omni-channel digital advertising campaign in record time, which allowed 45 days

7-week marketing activation boosts Bio-Medical Congress registrations by 10% Read More »

Congress attracts most international audience to date thanks to targeted global advertising campaign

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 6th, 2024.Kabloom’s 2022 digital marketing registration conversions for one of our long-term clients, EAHAD, increased by 11% compared to 2021, despite clear signs of industry-wide fatigue across virtual-only events. Thanks to a greater emphasis on geo-location targeting outside of Europe, EAHAD 2022

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Generating $120 for every $1 of Ad Spend (ROAS) for IFA

Case study / admin_bloom

case study 20% of total registrations, $120 ROAS per $1 spent, and an 8% increase over target—these were the standout results of Kabloom’s campaign for the IFA Congress Berlin. After two years of virtual meetings, the IFA needed to re-engage its audience and attract new leads for its in-person edition. Partnering with Kabloom, the campaign

Generating $120 for every $1 of Ad Spend (ROAS) for IFA Read More »

KABLOOM CSR: BRAND-NEW ADVOCACY DAY ACHIEVES 6.5 MILLION HASHTAG IMPRESSIONS AND 6,500 FOLLOWERS AFTER 3 EDITIONS

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate

KABLOOM CSR: BRAND-NEW ADVOCACY DAY ACHIEVES 6.5 MILLION HASHTAG IMPRESSIONS AND 6,500 FOLLOWERS AFTER 3 EDITIONS Read More »

Tripled click-through rates for medical advocacy campaign during adversity

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times. The second and third edition of

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3-year social media engagement grows community from 600 – 9,000

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024.Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x more engagements compared to the healthcare and education

3-year social media engagement grows community from 600 – 9,000 Read More »