CASE STUDY
200
%
More visits to the landing page
2
ND
Ranked most-attended symposium, up from 4th in the previous edition
1.5
M
Ad impressions in under 4 weeks, maximising visibility and engagement
DOUBLING SPONSOR ENGAGEMENT AND ATTENDANCE
Sponsor boost: From 4th to 2nd most-attended symposium
THE CHALLENGE
With multiple symposia competing for attendees, our sponsor needed to rise above the noise. Kabloom’s targeted digital strategy boosted awareness and engagement before, during and after the event, driving 200% growth in visits and moving the symposium from 4th to 2nd most-attended at the congress
THE AUDIENCE
Healthcare professionals attending a medical congress
OBJECTIVE
Drive maximum attendance to sponsored symposia during the congress by executing a high-impact digital campaign, directly targeting congress participants before the event to ensure they chose one symposium over others.
SERVICES
BENEFIT FROM OUR PACKAGE
- Innovative digital tools that help reach a niche target audience before, during and after the event
- Historic learnings from previous editions allow for even further optimised targeting, audience strategies and increased ROI
- Having the know-how to spark audience attention
