With a year-over-year increase in registrations of up to 20%, the ISTH case demonstrates the power of a robust digital campaign. Explore the success rates regarding total registrations, abstract submissions, and the web traffic that generated millions of impressions across multiple channels.
Kabloom’s digital campaigns continue to deliver up to 20% registrations YoY Read More »
CASE STUDY 0 +% Contribution towards total registrations 0 % Website traffic from digital marketing 0 % Average email open rate. Double industry standard 0 M+ Digital advertising impressions across channel 8 YEARS OF PARTNERSHIP & PERFORMANCE AUDIENCE Paediatric rheumatology specialists, researchers, and industry professionals OBJECTIVE Boost registrations and abstract submissions while maintaining high engagement
Multi-channel digital advertising reaches the right audience for PReS 2025 Read More »
CASE STUDY 0 +% Total contribution to registrations 0 M Total impressions across all platforms 0 % Website traffic from digital marketing 0 % Average emailer open rate PRECISION TARGETING AUDIENCE Orthopaedic and trauma surgeons, healthcare professionals and researchers OBJECTIVE Drive paid registrations and maximise event awareness SERVICES Multi-channel digital advertising Email marketing Campaign performance
EFORT 2025: Engaging the right audience to maximise registrations Read More »
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 The Asia-Pacific League of Associations for Rheumatology (APLAR) 2025 Congress, held in Fukuoka, Japan, in September, achieved its highest registration and abstract submission numbers to date. At the heart of this success was Kabloom, a long-term strategic partner since 2017, whose performance-driven approach
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 Read More »
Video remains one of the most powerful tools in digital marketing. Yet for many associations and B2B event marketers premium video placements have often been out of reach either too expensive or too complex to manage. That is changing with the resurgence of in-banner video (IBV) IBV isn’t new but it has become more widely
Why smarter video ads matter: using in-banner video (IBV) to boost engagement and ROI Read More »
Social media is growing up. In just a few months, platforms like Meta, YouTube and LinkedIn have rolled out updates that change how people create and consume content. Reels are now at the heart of Meta’s strategy, YouTube dropped its Trending page in favour of personalised feeds and LinkedIn is giving older posts new life by
Social media’s shift: from trends to meaning, and what it means for creators Read More »
In today’s competitive association events landscape, digital campaigns have become essential to success. Over the past year, we delivered campaigns for more than 20 leading associations across Europe, North America, and Asia. From scientific congresses to professional forums and policy-driven conferences, these campaigns consistently drove registrations, abstract submissions, and meaningful audience engagement. Here are six
What’s Working Now: Digital Advertising Trends from 20+ Global Association Campaigns Read More »
Content marketing drives association growth by creating valuable, engaging content that attracts and retains members. By addressing members’ interests and needs through diverse content formats, associations can build stronger connections, leading to increased membership and sustained growth. Key benefits of content marketing for associations: Attracts and retains members by delivering relevant, targeted content Increases
FAQ: How does content marketing contribute to association growth? Read More »
Email marketing offers associations a direct, personalized channel to nurture relationships with members. By delivering relevant, timely messages, email marketing helps keep members engaged, informed, and invested in your association offerings. This results in increased retention and revenue generation through strategic upselling, cross-selling, and event promotions. Key advantages of email marketing for associations: Direct communication:
With over 15 years of association industry experience, I’ve seen firsthand how executives and event organisers contend with the demands of event growth and the pressures of long-term membership retention plus acquisition. Through working closely with internal teams and stakeholders, I’ve also come to understand how a well-executed digital marketing strategy can reshape those challenges
How to Choose the Right Digital Marketing Partner for Your Association The right digital marketing partner can help your association grow membership, increase non-dues revenue, and deepen engagement across stakeholders. But not every agency understands the unique dynamics of associations—like governance models, member lifecycles, or event marketing. Here’s how to choose a partner who truly
Choosing the Right Digital Marketing Partner for Your Association Read More »
Yes, smaller associations often see proportionally larger gains from professional marketing support, especially in key areas like membership acquisition, event promotion, and engagement strategies. Agencies provide scaled solutions tailored to smaller budgets, ensuring measurable ROI. Key benefits for smaller associations: Proven ROI: Achieve high-impact results with limited budgets. Targeted strategies: Focus on core areas such
FAQ: Can smaller associations benefit from professional digital marketing services? Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
