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3X CTR: Stable ad-serving system automates changes across ANA website

CASE STUDY 0 X+ CTR Compared to market benchmark 0 Sponsored campaigns in 2025 0 M+ Impressions per month In-house campaigns since 2023 TRIPLING BENCHMARKS AUDIENCE All ANA website visitors OBJECTIVE Streamline website ad management, improve ad performance, increase revenue​ SERVICES End-to-end ad-serving system implementation, including initial counselling, campaign set-up, ads daily management and reporting […]

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Multi-Year Marketing turns a one-off success into a pattern of growth

Multi-year marketing turns a one-off success into a pattern of growth

Strong, well-planned campaigns can absolutely deliver excellent results for a single edition. Many of our partners first come to Kabloom for exactly that: a focused push to grow registrations, abstracts or sponsorship for an upcoming event.  Our case studies consistently demonstrate that a multi-year marketing approach replaces short-term goals with long-term growth. By combining business intelligence, audience insight, and performance-led ad spend, we build each

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How digital marketing mitigates risk and turns uncertainty into predictable growth

How digital marketing mitigates risk and turns uncertainty into predictable growth

2026 is set to be a demanding year for associations. As managing director of Kabloom Agency (Elluria Breytenbach), I speak with association leaders who are feeling the strain of longer decision cycles, tighter budgets and rising expectations for every conference. Yet, across regions and sectors, one pattern is clear to Kabloom: when digital marketing is strategic, consistent and data-driven, it can turn that pressure into

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Kabloom’s social growth strategy results in +30% abstract target for WGC 2025​

Kabloom’s social growth strategy results in +30% abstract target for WGC 2025

CASE STUDY 0 % Above target in abstract submissions 0 % Contribution towards registrations 0 K Combined social followers. Grown from 640 in 2019 % Total website traffic 4 EDITIONS OF UNPRECENTED IMPACT AUDIENCE Ophthalmologists, glaucoma specialists, researchers and global eye health professionals​ OBJECTIVE Continual growth an engaged global community, increase abstract submissions and convert

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Record attendees and overwhelming public day turnout for world's largest space event IAC 2025

Record attendees and overwhelming public day turnout for world’s largest space event IAC 2025

CASE STUDY 0 K Total abstract leads from digital marketing 0 % Website traffic from digital marketing 0 K Clicks generated from multiple ads M+ Digital advertising impressions across channel BREAKING GLOBAL ENGAGEMENT AUDIENCE Professionals and academics working in space science, exploration and aerospace innovation OBJECTIVE Elevate international awareness, increase abstract submissions and boost paid

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Kabloom’s digital campaigns continue to deliver up to 20% registrations YoY for ISTH

Kabloom’s digital campaigns continue to deliver up to 20% registrations YoY for ISTH

With a year-over-year increase in registrations of up to 20%, the ISTH case demonstrates the power of a robust digital campaign. Explore the success rates regarding total registrations, abstract submissions, and the web traffic that generated millions of impressions across multiple channels.

Kabloom’s digital campaigns continue to deliver up to 20% registrations YoY for ISTH Read More »

Multi-channel digital advertising reaches the right audience for PReS 2025

Multi-channel digital advertising reaches the right audience for PReS 2025

CASE STUDY 0 +% Contribution towards total registrations 0 % Website traffic from digital marketing 0 % Average email open rate. Double industry standard 0 M+ Digital advertising impressions across channel 8 YEARS OF PARTNERSHIP & PERFORMANCE​ AUDIENCE Paediatric rheumatology specialists, researchers, and industry professionals​ OBJECTIVE Boost registrations and abstract submissions while maintaining high engagement

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EFORT 2025: Engaging the right audience to maximise registrations

CASE STUDY 0 +% Total contribution to registrations  0 M Total impressions across all platforms 0 % Website traffic from digital marketing 0 % Average emailer open rate PRECISION TARGETING AUDIENCE Orthopaedic and trauma surgeons, healthcare professionals and researchers OBJECTIVE Drive paid registrations and maximise event awareness SERVICES Multi-channel digital advertising Email marketing Campaign performance

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8 years in, Kabloom powers record-breaking APLAR 2025 with 34% YOY growth

Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025

Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 The Asia-Pacific League of Associations for Rheumatology (APLAR) 2025 Congress, held in Fukuoka, Japan, in September, achieved its highest registration and abstract submission numbers to date. At the heart of this success was Kabloom, a long-term strategic partner since 2017, whose performance-driven approach

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Why smarter video ads matter: using in-banner video (IBV) to boost engagement and ROI

Video remains one of the most powerful tools in digital marketing. Yet for many associations and B2B event marketers premium video placements have often been out of reach either too expensive or too complex to manage. That is changing with the resurgence of in-banner video (IBV)  IBV isn’t new but it has become more widely

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Social media’s shift: from trends to meaning, and what it means for creators

Social media’s shift: from trends to meaning, and what it means for creators

Social media is growing up. In just a few months, platforms like Meta, YouTube and LinkedIn have rolled out updates that change how people create and consume content. Reels are now at the heart of Meta’s strategy, YouTube dropped its Trending page in favour of personalised feeds and LinkedIn is giving older posts new life by

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What's Working Now: Digital Advertising Trends from 20+ Global Association Campaigns

What’s Working Now: Digital Advertising Trends from 20+ Global Association Campaigns

In today’s competitive association events landscape, digital campaigns have become essential to success. Over the past year, we delivered campaigns for more than 20 leading associations across Europe, North America, and Asia. From scientific congresses to professional forums and policy-driven conferences, these campaigns consistently drove registrations, abstract submissions, and meaningful audience engagement.  Here are six

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