Social media is no longer just a networking tool. For associations and B2B events, it has become a measurable channel for building trust and driving social media community for delegate acquisition at a fraction of the traditional cost. Kabloom has applied data-driven strategies to grow social media communities by 880% in just 11 months. This […]
Growing Your Social Media Community for Delegate Acquisition Read More »
Associations face unique challenges when hosting virtual events, where the lack of in-person networking can cause attendees to lose focus. Social media strategy for virtual event associations is essential for associations that want to keep members engaged and visible online. By linking associations social media efforts with event promotion, organizations can strengthen participation, boost event registration
Social Media Strategy for Virtual Events: A Guide for Associations Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event. The campaigns are focused on creating high visibility and generating new
Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. Although the 2020 virtual event was successful, like other committees, the client felt that it was challenging to create the same level of social media engagement as previous in-person events. With the adapted virtual format attendees do not necessarily check their social media accounts since
Congress social media content strategy creates in-person atmosphere during virtual event Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well. We were able to provide one of the
Innovative digital strategy drives positive engagement with key audience for sponsor Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A highly-successful five-month-long digital campaign was completed in 2019 for the client, boasting 39,000 social engagements and 38,000 clicks on ads. However, COVID-19 forced the organization to re-think its format for 2020 – which resulted in the transformation of all physical activities
Paid social advertising grows engagement rates by 235% Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. For a large European health organisation, 2017 marked a special 70th anniversary for its members and history. Due to increasingly strict pharmaceutical codes and other regional competing events, the association sought Kabloom’s digital marketing services to create awareness and expand
Campaign drives record abstracts for one of Europe’s largest health organizations Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. As the 60th Annual Scientific Meeting (ASM) of The British Society for Haematology (BSH) was due to take place in Birmingham in April 2020, the annual digital marketing strategy was initiated by the team from the end of 2019. Due to COVID-19,
Digital marketing campaign generates over 1.4x returns on campaign cost Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations. growth in followers 0 % reach for posts 0 + growth in followers
Boosting social media engagement by 880% and awareness for World Glaucoma Association Read More »
We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1Marketing is too expensive FACT: On average, only 40 additional delegates will cover the costs needed to pay for Kabloom’s digital marketing. Our track record shows that we always cover costs and provide 10-20% growth – so digital
6 Event Marketing Myths and How They are Damaging Your Event Read More »
Associations aiming to expand membership and drive event attendance must prioritise social media for association growth. With professionals spending hours online daily, these platforms provide direct channels to reach new audiences and maintain visibility. A clear association social media strategy ensures engagement leads to measurable results. 1. How social media supports event marketing via social
Mastering Social Media for Association Growth and Events Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020. With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled
40% registration increase for congress after campaign Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
