case study 20% of total registrations, $120 ROAS per $1 spent, and an 8% increase over target—these were the standout results of Kabloom’s campaign for the IFA Congress Berlin. After two years of virtual meetings, the IFA needed to re-engage its audience and attract new leads for its in-person edition. Partnering with Kabloom, the campaign […]
Generating $120 for every $1 of Ad Spend (ROAS) for IFA Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times. The second and third edition of
Tripled click-through rates for medical advocacy campaign during adversity Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024.Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x more engagements compared to the healthcare and education
3-year social media engagement grows community from 600 – 9,000 Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. The European Paediatric Rheumatology Congress (PReS 2021) took place virtually in 2021 due to the continued COVID-19 pandemic. Building on the success of the previous virtual edition in 2020 and past experiences of other online-only events, Kabloom implemented a holistic
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions.
Sponsors at B2B events need more than business cards and badge scans to justify spend. Kabloom’s digital marketing packages for sponsors replace vague reporting with measurable results, powered by data-driven strategies that expand reach and maximize engagement. 1. Sponsors and partners deserve measurable outcomes Data tells a clearer story than anecdotal feedback. In one case
Driving Sponsor ROI with Digital Marketing Packages Read More »
Social media is no longer just a networking tool. For associations and B2B events, it has become a measurable channel for building trust and driving social media community for delegate acquisition at a fraction of the traditional cost. Kabloom has applied data-driven strategies to grow social media communities by 880% in just 11 months. This
Growing Your Social Media Community for Delegate Acquisition Read More »
Associations face unique challenges when hosting virtual events, where the lack of in-person networking can cause attendees to lose focus. Social media strategy for virtual event associations is essential for associations that want to keep members engaged and visible online. By linking associations social media efforts with event promotion, organizations can strengthen participation, boost event registration
Social Media Strategy for Virtual Events: A Guide for Associations Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event. The campaigns are focused on creating high visibility and generating new
Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. Although the 2020 virtual event was successful, like other committees, the client felt that it was challenging to create the same level of social media engagement as previous in-person events. With the adapted virtual format attendees do not necessarily check their social media accounts since
Congress social media content strategy creates in-person atmosphere during virtual event Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well. We were able to provide one of the
Innovative digital strategy drives positive engagement with key audience for sponsor Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
