admin_bloom, Author at Kabloom Agency

Achieving a 1637% ROAS: How Digital Marketing Drove 55% of Paid Registrations for the 13th World Chambers Congress.

Digital Marketing Generated 55% of Paid Registrations for 13th World Chambers Congress.

Kabloom, committed to global innovation, partnered with the International Chamber of Commerce for the third time to drive high-quality leads and boost delegates. Focused on digital advertising and multichannel expansion, the campaign delivered 55% of paid registrations, surpassing the previous edition by 64%. Kabloom’s targeted digital advertising drove 54,000 visitors to an e-commerce-optimized website, where […]

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Driving Event Success with Digital Marketing: Strategies for Maximum Impact

Blog / admin_bloom

In today’s digital age, the success of any event hinges on an effective digital marketing strategy driven by return on investment (ROI). As the CEO of Kabloom, the leading digital marketing agency for event growth, I understand the critical role of a well-crafted digital marketing plan in event success. Here, we explore how digital marketing

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Kabloom's Precision Marketing Boosts PCMA's BEIW Event: 55,000+ Targeted Reach and 6,000 High-Quality Visitors Delivered in under 6 Weeks!

Association Marketing Boosts PCMA BEIW Event: 55,000+ Targeted Reach and 6,000 High-Quality Visitors Delivered in under 6 Weeks!

Case study / admin_bloom

Working closely with the Professional Convention Management Association (PCMA) for their annual Business Events Industry Week (BEIW), Kabloom played a crucial role in the campaign’s success. The BEIW campaign generated 1.1 million impressions and nearly 6,000 social media engagements, reaching over 55,000 potential delegates and driving 6,000 visitors to the event website. By targeting four

Association Marketing Boosts PCMA BEIW Event: 55,000+ Targeted Reach and 6,000 High-Quality Visitors Delivered in under 6 Weeks! Read More »

Membership Growth Strategy in the Digital Age: Leveraging Digital Marketing

Blog / admin_bloom

In today’s fast-paced digital landscape, the success of any association hinges on its ability to grow and sustain its membership. As the CEO of a leading digital marketing agency, I understand that a robust membership growth strategy is critical. Here, we delve into effective strategies for membership growth, emphasizing digital marketing tactics that align with

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The Evolution and Future of AI: Key Insights from the 2024 AI Index Report

Blog / admin_bloom

As the CEO of a digital marketing agency, I have witnessed firsthand the transformative power of artificial intelligence (AI) in our industry. The 2024 AI Index Report by Stanford’s Institute for Human-Centered AI provides a comprehensive overview of AI’s current state and future trajectory. This report, one of the most authoritative sources on AI trends,

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5 Reasons Your Association or Event Needs a Marketing Agency

Blog / admin_bloom

1. Specialized Marketing Lacking Expertise. Associations and event organizers often find gaps in their marketing capabilities, especially in areas like digital marketing and data analytics. A marketing agency can fill these gaps, bringing specialized skills that enhance your online presence and engagement. For examples of how specialized expertise has driven success, check out the case

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AI & The Future of SEO: Implications for Nonprofits and Associations in Omnichannel Digital Marketing

Blog / admin_bloom

Integrating generative AI into search algorithms reshapes how organizations approach SEO in a rapidly evolving digital landscape. Google’s latest advancements in AI, including the use of its custom Gemini model, bring significant changes to search capabilities. For nonprofits and associations, these changes present challenges and opportunities in omnichannel digital marketing. Here’s a deep dive into

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A human hand reaching out to a robotic one, symbolizing the innovation of technology and personalization

Navigating the New Era: Google Consent Mode V2 and Its Impact on USA Associations

Blog / admin_bloom

In the dynamic digital marketing in the United States, Google’s latest updates to its Consent Mode are transforming the landscape for digital advertising agencies, especially those serving associations and trade shows in the USA. This blog post delves into the intricacies of Google Consent Mode V2, highlighting the transition from reliance on tracked (cookie) data

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The Powerful Impact of Google Ad Grants on Nonprofit Organizations

Blog / admin_bloom

Introduction to Google Ad Grants Google Ad Grants for Nonprofits offer an invaluable resource, providing up to. $10,000 monthly in free Google Ads. As a key component of the Google for Nonprofits program, these Nonprofit Advertising Grants significantly boost eligible organizations’ online visibility without the hefty price tag of conventional advertising methods. Benefits of Using

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arrow and money suggesting revenue growth for associations

Unlocking New Revenue Streams for Associations: A Guide to Growth

Blog / admin_bloom

In today’s rapidly evolving landscape, associations face the challenge of maintaining financial stability while remaining relevant to their members. Accelerating revenue growth and unlocking new income sources have become critical for long-term sustainability. By leveraging omnichannel digital marketing strategies, associations can enhance member engagement and discover and convert new audiences effectively. This blog explores key

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PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROAS

PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROI

Case study / admin_bloom

Working in close collaboration with the Professional Convention Management Association (PCMA) marketing team for their annual Convening Leaders Conference CL24, Kabloom played a pivotal role in surpassing registration goals. By leveraging Kabloom’s proprietary data pool of targeted potential delegates, the advertising campaign achieved significant reach and impact by driving over 350,000 visitors to the website. Through continuous optimization and robust tracking mechanisms,

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Sustainability Success: World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25%

Case study / admin_bloom

In alignment with Kabloom’s commitment to sustainability, the agency partnered with the World Bank Group for the third consecutive year to bolster global registrations for the esteemed Innovate4Climate (I4C) initiative. The digital campaign successfully drove 80% of website traffic and secured over 60% of event registrations. Kabloom’s content and messaging was aimed at specific personas

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