admin_bloom, Author at Kabloom Agency

BIOMED 2022 Bio-Medical Congress promotion achieves surge in registrations

7-week marketing activation boosts Bio-Medical Congress registrations by 10%

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 6th, 2024.The Biomed 2022 Committee approached Kabloom with hopes to reach registration goals and broaden the audience reach for future editions. With 2 months to go, Kabloom developed and implemented an omni-channel digital advertising campaign in record time, which allowed 45 days […]

7-week marketing activation boosts Bio-Medical Congress registrations by 10% Read More »

Congress attracts most international audience to date thanks to targeted global advertising campaign

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 6th, 2024.Kabloom’s 2022 digital marketing registration conversions for one of our long-term clients, EAHAD, increased by 11% compared to 2021, despite clear signs of industry-wide fatigue across virtual-only events. Thanks to a greater emphasis on geo-location targeting outside of Europe, EAHAD 2022

Congress attracts most international audience to date thanks to targeted global advertising campaign Read More »

Generating $120 for every $1 of Ad Spend (ROAS) for IFA

Case study / admin_bloom

case study 20% of total registrations, $120 ROAS per $1 spent, and an 8% increase over target—these were the standout results of Kabloom’s campaign for the IFA Congress Berlin. After two years of virtual meetings, the IFA needed to re-engage its audience and attract new leads for its in-person edition. Partnering with Kabloom, the campaign

Generating $120 for every $1 of Ad Spend (ROAS) for IFA Read More »

KABLOOM CSR: BRAND-NEW ADVOCACY DAY ACHIEVES 6.5 MILLION HASHTAG IMPRESSIONS AND 6,500 FOLLOWERS AFTER 3 EDITIONS

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate

KABLOOM CSR: BRAND-NEW ADVOCACY DAY ACHIEVES 6.5 MILLION HASHTAG IMPRESSIONS AND 6,500 FOLLOWERS AFTER 3 EDITIONS Read More »

Tripled click-through rates for medical advocacy campaign during adversity

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times. The second and third edition of

Tripled click-through rates for medical advocacy campaign during adversity Read More »

3-year social media engagement grows community from 600 – 9,000

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024.Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x more engagements compared to the healthcare and education

3-year social media engagement grows community from 600 – 9,000 Read More »

Investment versus Insurance? Kabloom’s digital marketing campaign covers its own cost more than four times over

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. The European Paediatric Rheumatology Congress (PReS 2021) took place virtually in 2021 due to the continued COVID-19 pandemic. Building on the success of the previous virtual edition in 2020 and past experiences of other online-only events, Kabloom implemented a holistic

Investment versus Insurance? Kabloom’s digital marketing campaign covers its own cost more than four times over Read More »

Digital advertising campaign contributes to 50% of total registrations for leading medical congress

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions.

Digital advertising campaign contributes to 50% of total registrations for leading medical congress Read More »

Blackboard with a group of rockets symbolizing exponential growth and ROI

Driving Sponsor ROI with Digital Marketing Packages

Blog / admin_bloom

Sponsors at B2B events need more than business cards and badge scans to justify spend. Kabloom’s digital marketing packages for sponsors replace vague reporting with measurable results, powered by data-driven strategies that expand reach and maximize engagement. 1. Sponsors and partners deserve measurable outcomes Data tells a clearer story than anecdotal feedback. In one case

Driving Sponsor ROI with Digital Marketing Packages Read More »

Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event. The campaigns are focused on creating high visibility and generating new

Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year Read More »