We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1Marketing is too expensive FACT: On average, only 40 additional delegates will cover the costs needed to pay for Kabloom’s digital marketing. Our track record shows that we always cover costs and provide 10-20% growth – so digital pays […]
6 Event Marketing Myths and How They are Damaging Your Event Read More »
Associations aiming to expand membership and drive event attendance must prioritise social media for association growth. With professionals spending hours online daily, these platforms provide direct channels to reach new audiences and maintain visibility. A clear association social media strategy ensures engagement leads to measurable results. 1. How social media supports event marketing via social
Mastering Social Media for Association Growth and Events Read More »
Associations depend on strong event turnout to build engagement, showcase value to members, and attract future sponsors. Yet increasing attendance is more complex than ever. From competing digital distractions to limited marketing resources, many associations find that traditional promotion is no longer enough. 1. Why digital marketing matters for associations Generic promotion often struggles to
Proven Ways to Overcome Event Attendance Challenges for Associations Read More »
In person events continue to drive business impact, but relying on them alone limits potential. A well planned omnichannel event strategy combines the energy of face to face interaction with the scalability and measurability of digital channels. This approach supports smarter engagement and more meaningful results. 1. Combine in person appeal with an omnichannel event
Future Ready Event Planning with an Omnichannel Event Strategy Read More »
Lead generation is a critical milestone in the marketing funnel, especially in the congress event industry. At this stage, a potential attendee provides their personal details or submits an abstract, allowing direct contact or engagement. At Kabloom, we use a holistic lead generation strategy to nurture potential prospects towards event participation, ensuring a seamless, unobtrusive
Master Lead Generation for Congress Events: Proven Steps to Success Read More »
Summary for association marketers: Multi-channel marketing compounds reach across paid search, paid social, email, and organic. For U.S. associations running a congress, the mix improves delegate lead quality, accelerates registrations, and builds brand visibility without exhausting your audience. Why multi-channel marketing matters for associations Engaging potential delegates repeatedly yet unobtrusively is the key. By showing
3 Multi-Channel Marketing Tactics for Congress Event Growth Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
