Blog

As an association, your primary goals are to serve your members, promote your mission, and drive revenue growth. With the rise of digital technology, digital marketing has become a crucial component in achieving these goals. By implementing digital marketing strategies, you can reach a wider audience, engage with your members, and ultimately increase revenue growth. […]

A multi-channel approach to lead nurturing and event promotion is crucial for associations looking to grow their membership. Using a holistic mass exposure approach, associations can increase brand awareness and reach a wider audience. Paid Search ads for initial engagement: Initial engagement with a conference website often comes from individuals actively searching for specific or

In the highly competitive world of events, generating revenue is critical to the success of any event. One of the most effective ways to drive revenue is through event marketing optimization. 1. Creating Awareness: The first step in generating revenue is creating awareness of your event. Through targeted digital marketing strategies, you can reach the

Thanks to Kabloom’s sponsor boost packages, exhibitors’ reliance on often vague ROI and insights based on business cards and badges is a problem of the past. Over the last few years Kabloom has partnered with both the event and its sponsors to provide hard data that expands audiences and achieves measurable results. Sponsors and partners

Contrary to widespread belief, social media has evolved beyond just networking platforms and has become a cost-effective and impactful channel for creating brand trust and return on investment. Kabloom hones its archive of industry and audience insights to align with the needs and values of its clients’ communities. We’ve grown social communities by 880% after

Over the past year, event organisers have had to bring their educational goals to life while adapting to the challenges associated with shifting in-person events to virtual platforms. While the shift to virtual has allowed for a broadened reach of essential findings across various fields, it is challenging to create the same atmosphere and attendee

We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1Marketing is too expensive FACT: On average, only 40 additional delegates will cover the costs needed to pay for Kabloom’s  digital marketing. Our track record shows that we always cover costs and provide 10-20% growth – so digital pays

In the same way that search engines gained huge popularity during and after the initial Internet boom of the 1990s, social media platforms have experienced similar exponential growth in the last couple of decades. Studies suggest that although each of us typically spends 6.5 hours online daily, some 35% of this time is consumed engaging

While association events are often about the scale of content it offers, or how impressive its speaker line-ups are, the reality is that the number of attendees it draws in is the real barometer of success for organisers. Yet, even for the most seasoned professional, this is often a huge challenge to overcome. We take

Covid-19 caused considerable disruption in the meetings industry and provided the impetus for a much-needed evolution. There are many aspects of in-person events that cannot be replicated digitally and the demand for human interaction will always be a hallmark of our society.   1. In-person events have a significant impact on achieving business outcomes Face-to-face

Lead Generation is a major milestone in the marketing funnel. For the congress industry, this is the point at which a potential attendee finally leaves their personal details (so that they can be contacted directly) or submits an abstract or scientific paper. We use a holistic approach to gently nurture potential prospects to reach this

By engaging in a multi-channel marketing approach to lead generation and congress delegate registration, we are able to inform and educate potential participants about any event repeatedly and unobtrusively. This holistic mass exposure approach is an extremely powerful tool for enhancing brand awareness. Initial engagement with a congress website can come about in several ways: