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The Evolution and Future of AI: Key Insights from the 2024 AI Index Report

As the CEO of a digital marketing agency, I have witnessed firsthand the transformative power of artificial intelligence (AI) in our industry. The 2024 AI Index Report by Stanford’s Institute for Human-Centered AI provides a comprehensive overview of AI’s current state and future trajectory. This report, one of the most authoritative sources on AI trends, […]

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5 Reasons Your Association or Event Needs a Marketing Agency

Blog / admin_bloom

1. Specialized Marketing Lacking Expertise. Associations and event organizers often find gaps in their marketing capabilities, especially in areas like digital marketing and data analytics. A marketing agency can fill these gaps, bringing specialized skills that enhance your online presence and engagement. For examples of how specialized expertise has driven success, check out the case

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AI & The Future of SEO: Implications for Nonprofits and Associations in Omnichannel Digital Marketing

Blog / admin_bloom

Integrating generative AI into search algorithms reshapes how organizations approach SEO in a rapidly evolving digital landscape. Google’s latest advancements in AI, including the use of its custom Gemini model, bring significant changes to search capabilities. For nonprofits and associations, these changes present challenges and opportunities in omnichannel digital marketing. Here’s a deep dive into

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Navigating the New Era: Google Consent Mode V2 and Its Impact on USA Associations

Blog / admin_bloom

In the dynamic digital marketing in the United States, Google’s latest updates to its Consent Mode are transforming the landscape for digital advertising agencies, especially those serving associations and trade shows in the USA. This blog post delves into the intricacies of Google Consent Mode V2, highlighting the transition from reliance on tracked (cookie) data

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The Powerful Impact of Google Ad Grants on Nonprofit Organizations

Blog / admin_bloom

Introduction to Google Ad Grants Google Ad Grants for Nonprofits offer an invaluable resource, providing up to. $10,000 monthly in free Google Ads. As a key component of the Google for Nonprofits program, these Nonprofit Advertising Grants significantly boost eligible organizations’ online visibility without the hefty price tag of conventional advertising methods. Benefits of Using

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Unlocking New Revenue Streams for Associations: A Guide to Growth

Blog / admin_bloom

In today’s rapidly evolving landscape, associations face the challenge of maintaining financial stability while remaining relevant to their members. Accelerating revenue growth and unlocking new income sources have become critical for long-term sustainability. By leveraging omnichannel digital marketing strategies, associations can enhance member engagement and discover and convert new audiences effectively. This blog explores key

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The Power of Personalization: Transforming Event Experiences and Digital Marketing with AI and Machine Learning

Blog / Richard Torriani

In the ever-evolving landscape of digital marketing, event professionals are on a perpetual quest for innovation – to captivate, engage, and provide memorable experiences to their attendees. The emergence of artificial intelligence (AI) and machine learning technologies marks a pivotal shift in how we plan, execute, and experience events. This isn’t just about enhancing operational

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Measuring the ROI of Digital Marketing for Trade Shows: A Guide to Maximize Your Investment

Blog / admin_bloom

Event marketing at trade shows presents a prime opportunity to engage with potential clients, drive lead generation, and elevate your brand’s visibility. Yet, with substantial investments in booth design, travel, and staff, it’s essential to employ trade show ROI tracking to gauge the true effectiveness of your marketing initiatives. Return on Investment (ROI) of your

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Navigating Digital Marketing Landscapes: A Blueprint for Association Success and Revenue Growth

Blog / admin_bloom

Associations today face a multifaceted challenge: generating substantial revenue amidst declining memberships and the need for diversification in revenue streams. The crucial role of digital marketing becomes evident as we delve into the strategic approaches that have led to remarkable success stories, such as Kabloom’s astonishing 11,100% ROAS and the broader industry insights provided by

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Impact of AI: Adapting to LinkedIn’s Discontinuation of Lookalike Audiences

Blog / admin_bloom

Introduction: As the digital marketing landscape continuously evolves, staying informed and adaptive is crucial for success. A significant change is on the horizon for marketers utilizing LinkedIn’s advertising platform. Effective February 29, 2024, LinkedIn will discontinue its lookalike audiences feature, a tool many of us have relied on to expand our reach and connect with

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Leveraging a Quick and Effective SEO Strategy for Association Websites

Blog / admin_bloom

The Digital Imperative for Associations After many years in the digital marketing industry, I’ve learned that change is the only constant. Adapting to the digital landscape is not just a choice but a necessity for associations. Effective Search Engine Optimization (SEO) is at the heart of this adaptation. Today, I want to share a streamlined

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5 Strategies to Amplify Revenue Generation for U.S. Associations through Digital Marketing

Blog / admin_bloom

Wondering how to craft a potent digital marketing strategy tailored for U.S. associations? Consider the following five strategies to fortify your approach and drive revenue: 1. Optimize Member Experience through Performance Marketing: In U.S. associations, performance marketing is pivotal in refining the member journey. By incessantly enhancing metrics like member acquisition, retention, and upsells, associations

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